05/08/2026
If you’ve been following a while you’ve seen “endure the elements” before. And I’m sure you know the surface level idea behind it. But you’ve never really learned the why of endure the elements. I think it’s important to know both sides of the coin. So I thought I’d share the why of ETE and how I use it on the daily. Hopefully it doesn’t tarnish the surface level definition of it. But when it’s seen or printed on our products just know it’s not just a catchy tag line, but a reminder of how far you’ve come from a past self and to keep pushing. To take a moment and to reflect on the growth you’ve had. With that said. A small update on things. We’re heading into summer cooking. Lots of hard work and lots of playing hard in the future. We’ve found a manufacturer for the bucket organizer. OUR HOPE is to have this product made in the USA. With that said it’s gonna be one of those things that you definitely buy once, cry once. This being our first product. I have zero time line in mind for a completed product. I just want to have fun with this. Our first step is to get some prototypes made, and then produce them. I’d say in a perfect world this process will take about 6 months to prep for a final order. Then I’d assume production of the final product will take another three months. I could be completely wrong. But when working with other manufacturers in the USA/canada 3 months is a fairly quick turnaround time. I hope everyone is well. I know I’m feeling pretty good lately. I hope to see you in the store sometime soon! Much love. Nolan