06/13/2026
Every kid has that one pair. The ones they reach for every single time the drawer opens. 🤍
Basics are the most-worn things in a kid's closet — which means they're also where quality matters most. Fig underwear gets worn on repeat, washed on repeat, and still holds up. And when a pair gets reached for that much, the cost-per-wear math starts to look pretty different. 🌿
What's the most-reached-for item in your kid's drawer right now? Tell us below! 👇