06/21/2025
We’re aware of the ongoing statements about Urban Necessities. While we prefer to handle legal matters privately, we feel it’s necessary to clarify a few key points.
From the start, we entered this partnership with integrity and a genuine belief in the brand. Despite our efforts, including investing millions of dollars and working in good faith, the relationship faced serious challenges, much of which occurred behind the scenes.
Out of respect for those involved, we’ve remained quiet. But the truth is, we’ve endured significant losses. Mismanagement by Jaysse, including mishandling funds and taxes, only came to light after we got involved. Despite this, we tried to keep the business afloat while he acted in ways that undermined those efforts.
Let’s separate facts from feelings. Jaysse engaged in self-dealing, stole product, and embezzled company funds. His attempts to portray himself as the victim ignores the reality of his actions.
We’ve been working to return full ownership of Urban Necessities to him, and that process is nearly complete.
We’re grateful for everyone who supported us and the brand. We still wish the best for the entire team and all those involved, but we won’t stay silent in the face of false narratives.
