05/22/2026
"If you are in a movie theater, you can look two people down and they are laughing while you are laughing or you can look three people down and they love that song that you love. It is living proof that you are not alone."
— Stephen Chbosky
Nearly a century ago, the Missouri Theater in St. Joseph, Missouri presented its first movie: a Clara Bow silent film, Rough House Rosie. Local papers described the theater as a "temple of entertainment." Before radio and television, this is where Americans would gather to share a laugh or a good cry. Yes, it was indeed a temple of entertainment, but also a sort of secular church where all Americans would gather to share a common experience despite religious, political, or racial differences. It was the Jim Crow era. African Americans were welcome, but they had to use a side entrance and could only sit in the balcony. Nevertheless, this was about the only place where everyone gathered. In 1927, sixty million Americans attended movies every week. That was half of our population. The theater was a democratic institution and an asset to the community. Even though admission was only 25 cents, sixty million moviegoers per week made owning a theater, large or small, profitable.
The Missouri Theater is an atmospheric movie palace designed by the Boller Brothers, an architectural firm based in Kansas City, MO. Born in St. Joseph, Carl was the second oldest of 10 Boller children and Robert was the tenth child of their German immigrant parents. The eldest brother, Will, was known as Boller the Magician on the vaudeville circuit. He also doubled as a scenery painter. The Boller brothers had no formal architectural training. They entered vaudeville and responded to the needs and opportunities presented. They started small, designing little vaudeville houses and nickelodeons, and worked their way up to magnificent movie palaces like the Missouri Theater. Over their career, the Boller Brothers designed or consulted on the design for more than 300 theaters. Both the Granada and Varsity theaters in Lawrence were their creations. The Stiefel Theater in Salina, Kansas is also a Boller Brothers. The Stiefel was magnificently restored and has been central to the revitalization of downtown Salina.
Robert Boller's favorite architect was Bertram Grosvenor Goodhue. Goodhue was a world traveler. He went to the Middle East in 1902 to study Arabian architecture. Revelations from that trip influenced the design of his greatest project, the Nebraska State Capitol. The Boller Brothers designed two movie theaters in Lincoln, Nebraska right before their commission for the Missouri Theater. Robert certainly would have been influenced by Goodhue's work on the capitol building. King Tut's tomb was discovered in 1922, sparking worldwide "Tutmania" and inspiring the Art Deco movement. All those influences found their way into the design of the Missouri Theater. The design mixes Moorish elements with Assyrian and Persian influences. The ceiling of the auditorium is spectacular. It appears to be an Arabian tent shielding the audience from the sun, blue sky, and clouds above. The "tent" is plaster with steel ropes attaching it to the walls. On either side of the stage are two massive, molded plaster lamassu, Mesopotamian deities, which are winged bulls with the heads of men. The environment and atmosphere wowed audiences in 1927, and they still do.
The stock market crash of 1929 halted theater projects, thus killing the Boller Brothers' business. It took years for them to recover and then only at a much-reduced scale. Carl Boller died of a heart attack in 1946. Robert Boller was reduced to designing drive-in theaters in the 1950s. He also died of a heart attack in 1962. Times change. Television replaced the communal experience of entertainment. The Missouri Theater closed in 1970 and by 1972 it was slated for demolition. A group of concerned citizens took action, saved it from destruction, and beautifully restored it. It was money well spent and a beautiful asset for the community. The fabulous Missouri Theater is kicking off its 100th birthday. Appropriately they just presented a Clara Bow film with live musical accompaniment. If you get the opportunity to see a production, you should jump at the chance to experience this theater.
Take a walk with Birkenstock.
— Mick