The DW Designs

The DW Designs The exclusive page for DW original TN-inspired apparel & goods since 2014. Shop the entire collection of original DW online.

Monthly Pop-up Shop 119 N A St in Downtown Lenoir City, TN

Contact me for custom work. Designed by owner/designer Dan Wilson In June of 2014, at the Englewood Celebrates Festival with a box of 25 "Born & Raised" shirts, The DW Designs apparel was born. We create unique designs that showcase state pride. Designs that let people know where you're from, the place you call home and where memories are

made. Designs that resonate with you for one reason or another. It's not just a design, it tells the world a little about who you are. Whether you wear your The DW apparel on game day or a day out with friends and family, this is what The DW Designs is about. We know our super soft tees, and original designs and apparel will become your new favorite! We opened our first storefront at 145 West End Ave. 37934 in April 2017 and moved it to 5209 Kingston Pike 37919 in February 2019. All of our designs our proudly designed and printed in Knoxville, TN. Thank you for supporting small business!

Rooted in the heart of East Tennessee and inspired by timeless, bold Americana aestheticsI took Iconic vintage country f...
08/14/2026

Rooted in the heart of East Tennessee and inspired by timeless, bold Americana aesthetics
I took Iconic vintage country flavor, & carved in our homegrown Smoky Mountain skyline. Then dropped it into classic Big Orange territory.

Built for crisp mountain air, Saturday tailgates, and good ole Tennessee pride.
The DW Good Ole Country Collection is HERE 🧡

The DW Nashville GameDay 26 collection is LIVE 🏈⚔️
08/13/2026

The DW Nashville GameDay 26 collection is LIVE 🏈⚔️

08/13/2026

Before DW was Daniel Clayton Music... Bootcut jeans, and all.
20 years ago I was about to graduate from MTSU and was writing and recording music with my boy Jeffrey Joslin I was an intern that summer at Chattanooga's Kiss FM, they couldn't play my music being an independent artist but allowed me to be the opening act for a show.
It was for O-towns former member Ashley Parker Angel such a great night and experience.
From singing and performing nearly 20 years ago to now owning and designing my own brand for 12+ years and this year adding a vintage aspect to the mix with dwretro
What a crazy and fun journey it's been. I can't wait to see what the next 20 hold 😅😬
#2006 #2026

Seeing all the back to school photos had me thinking about years past when I was in school. So grateful to grow up in be...
08/11/2026

Seeing all the back to school photos had me thinking about years past when I was in school.
So grateful to grow up in beautiful East TN my entire life 🧡 That small town made me who I am today...

This DW Design marks the NEWest release of my This is Home series inspired by the 2nd design I ever released back in 2014.
Whether you grew up here or just got here, wear it as a reminder to let everyone know where your heart is 🧡

Can't believe it's already here again 😅😂
08/10/2026

Can't believe it's already here again 😅😂

Because around here it's Blue on Sundays, a new season calls for NEW DW... the Nashville collection is here for GameDay ...
08/10/2026

Because around here it's Blue on Sundays, a new season calls for NEW DW... the Nashville collection is here for GameDay 26 available NOW only on DW 🙏💙🏈

08/08/2026

A look inside the DW X dwretro Pop-up in downtown Lenoir City.
OPEN Today 11-5 and every other weekend in historic downtown LC.
$20 and under Rack, $5 vintage hat bin, original DW designs apparel and curated vintage finds all in one place!
Be sure to stop by and check it out, I look forward to seeing you there 👍🎉

I've said it before, small business isn't for the weak. It's constant highs and lows and so much pressure to keep up, co...
08/08/2026

I've said it before, small business isn't for the weak. It's constant highs and lows and so much pressure to keep up, continue to create, and do all the things to keep things running.
I'm a one man show, designer, marketing, printing, fulfillment and more. Just a glimpse of some of what was printed, packed and shipped out today.
Thank you so much to every single person who continues to support DW 12 years in. Whether you've bought something, shared a post, liked a photo, told a friend or simply followed along — it truly means the world to me. 🙏🧡🎉

- Dan

The DW X dwretro Pop-up is OPEN this weekend Noon-5pm - TODAY 11-5pm - Saturday Original TN-inspired apparel, collectibl...
08/07/2026

The DW X dwretro Pop-up is OPEN this weekend

Noon-5pm - TODAY
11-5pm - Saturday

Original TN-inspired apparel, collectibles and vintage clothing including an entire rack of vintage Vols gear! 🍊🏈

Located in historic downtown Lenoir City, just look for the black signage and awning 😎

Come see what's NEW and check out the NEWest way to shop all things DW 😁

Address

119 N A Street Ste B
Lenoir City, TN
37771

Telephone

+18652880301

Website

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