08/28/2026
What began as JoJo + CoCo was built from a deeply personal vision: to create a place where women could feel seen, understood and genuinely excited to get dressed.
As our stores, team and community have grown, that vision has grown with us.
Today, we are honored to introduce you to Jo | Co, a more refined expression of everything that has always been at the heart of our brand.
This evolution isn’t about leaving behind what we built. It’s about carrying it forward with greater intention: exceptional brands thoughtfully selected for real life, honest and personal styling, and an elevated experience centered around you.
You’ll see that vision reflected in our newly designed stores, our more considered collection of brands and the increasingly personalized ways our stylists help you discover what feels like you. In the weeks ahead, you’ll also experience it through The Jo | Co Edit, The Weekly Edit, our Ambassador Program and a completely redesigned website.
The name is new. The look has evolved. But our heart remains the same.
To every woman who has shopped with us, trusted our stylists, shared our story and grown alongside us, thank YOU. You are the reason for this next chapter, and we are so grateful to bring you with us.
Jo | Co opens Friday, August 28, in Ridgefield, Longview and Sumner.
Our new online experience launches next week.
Welcome to Jo | Co.
Thoughtfully selected.
Personally styled.
Made to feel like you.
EFFORTLESS. ELEVATED.
