08/11/2026
You saw CAKES Lift for the first time yesterday 👀 today we're taking you behind the scenes of how it actually got built.
This one started in the comments: "Would this be supportive or just a cover?" "What about a lift for larger cups?" "Would this even work after losing weight?" We read every single one and realized nobody made a lift option that still felt like CAKES. So Yehchee (our product developer) got to work: cutting shapes, testing silicone, fitting prototypes on the mannequin and on herself, trying to get real lift without losing the natural, seamless feel. 🫠 Some tries worked. A lot didn't.
Ep. 1 is the messy part — the part we don't usually show you.
🧪 CAKES Lab · CAKES Lift · Ep. 1 of 3
CAKES Lift drops August 13 at 11 AM EST. Mark your calendars besties!