Soft Cloth

Soft Cloth Modern Menswear. New Way, All Day.

We need wardrobe pieces that keep pace with our driven lifestyle. Rather than own five stuffy  suits, we want modern sui...
01/07/2023

We need wardrobe pieces that keep pace with our driven lifestyle. Rather than own five stuffy suits, we want modern suit separates that transition seamlessly from an all-hands meeting to the airport.

Instead of worn-out sweats, we make a sweatshirt that looks just as good at a
Friday standup as it does at Sunday brunch.

Soft Cloth. New Way, All Day

Comfort and style that lasts all day long. Our wardrobe essentials let you get dressed and get on with your day. Soft Cl...
01/02/2023

Comfort and style that lasts all day long. Our wardrobe essentials let you get dressed and get on with your day.

Soft Cloth, it’s not hard. Modern ease, every day, all day.

The Sunset Pro Sneaker in Triple White.  Handcrafted in Italy using premium Nappa Leather and ultra soft EVA soles.
01/01/2023

The Sunset Pro Sneaker in Triple White. Handcrafted in Italy using premium Nappa Leather and ultra soft EVA soles.

None of us need more stuff…With Soft Cloth, we’ve created a wardrobe of essential, high-functioning pieces that look goo...
12/31/2022

None of us need more stuff…

With Soft Cloth, we’ve created a wardrobe of essential, high-functioning pieces that look good and perform every day, all day

Gone are the days when we would change outfits multiple times a day. Soft Cloth gives you endless options for all-day mo...
12/22/2022

Gone are the days when we would change outfits multiple times a day. Soft Cloth gives you endless options for all-day moden comfort, with a focus on quality, so you can transition from
work to whatever’s next in your always-on-the-go lifestyle.

Life is hard. Getting dressed doesn’t have to be.

Soft Cloth, it’s not hard.

The Sunset Pro Sneaker in triple white.    Handcrafted in Italy with premium Italian Nappa Leather and ultralight EVA So...
12/21/2022

The Sunset Pro Sneaker in triple white. Handcrafted in Italy with premium Italian Nappa Leather and ultralight EVA Soles.

There’s something about southern California. The brilliant sunshine. The big waves. This is where innovation happens. We...
12/20/2022

There’s something about southern California. The brilliant sunshine. The big waves. This is where innovation happens.

We’re inspired by LA because we love what this place represents: endless energy.

None of us need more stuff. With Soft Cloth, we’ve created a wardrobe of essential, high-functioning pieces that help yo...
12/18/2022

None of us need more stuff.

With Soft Cloth, we’ve created a wardrobe of essential, high-functioning pieces that help you look good and perform every day, all day.

We’re doing away with the occasion-based dressing, with versatile pieces like smart, easy-wearing blazers and comfy hood...
12/17/2022

We’re doing away with the occasion-based dressing, with versatile pieces like smart, easy-wearing blazers and comfy hoodies that transition seamlessly from work to
whatever life brings.

Our versatile pieces are designed to help you reach your fullest potential, every day, all day
12/15/2022

Our versatile pieces are designed to help you reach your fullest potential, every day, all day

Modern suit separates made from soft birdseye jacquard jersey, sourced from Italy’s innovative Leomaster Mill.
12/12/2022

Modern suit separates made from soft birdseye jacquard jersey, sourced from Italy’s innovative Leomaster Mill.

Most of the time we’re moving quickly. To the gym, the office, then dinner and drinks.Our time is precious, and we live ...
12/09/2022

Most of the time we’re moving quickly. To the gym, the office, then dinner and drinks.

Our time is precious, and we live for the moment. We think getting dressed should be the easiest part of our day. That’s why we created Soft Cloth.

Gone are the days when we would change outfits multiple times a day. Soft Cloth gives you endless options for all-day moden comfort, with a focus on quality, so you can transition from
work to whatever’s next in your always-on-the-go lifestyle.

Life is hard. Getting dressed doesn’t have to be.

Soft Cloth, it’s not hard.

Address

Los Angeles, CA

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