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Shwally With a primal lifestyle in mind we make products to bring joy, health and fun to your home.

10/21/2026

When your kids are playing independently in the playroom 😂

The Odessa Playmat 🤍 Soft, dreamy neutrals that feel right at home in any room, and a cozy little spot for all those pre...
10/13/2026

The Odessa Playmat 🤍 Soft, dreamy neutrals that feel right at home in any room, and a cozy little spot for all those precious firsts.

Sweetest boo crew🧡👻🦇
10/09/2026

Sweetest boo crew🧡👻🦇

09/24/2026

Maybe you’ve noticed I haven’t been posting as much lately.

We just had our third baby, and I’m realizing more than ever how quickly these seasons go.

I love our business and want it to thrive — but I love my kids more.

The beautiful thing is, we make products we actually use every day. Our playmat is almost always in the background, and so many of my reels have naturally become little glimpses into whatever season our family is in.

And I love that.

I want Instagram to feel like little mementos of our life — not hours spent wondering what will go viral or how to feed an algorithm.

So from now on, I’m posting more of that.

Our real life. Our products. Things that make me laugh. Moments I want to remember.

For fun. 🤍

And if you love what we make, sharing our little business means the world to us.

It helps us grow while giving me a little more time to be right here. 🤍

09/21/2026

Years ago, I sat down and hand painted our very first playmat design. I had no idea it would become the backdrop to so much of our life.

Now I’m watching our third baby learn to crawl on that same playmat. Three babies, so many little milestones, all right here.

Some things become so much more than you ever imagined.

09/17/2026

Moms can really do it all 💕

Some of our favorite things
09/07/2026

Some of our favorite things

Some playroom inspo✨🌈
05/22/2026

Some playroom inspo✨🌈

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Los Angeles, CA

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