03/30/2026
Aruga is a Filipino word that means nurturing, fostering, tender care, or taking good care of someone.
One part of my plan for the rebrand was finding a name that’s short, strong, and different. I wanted to make sure that the name reflects the brand. With that being said, I decided to solely focus on accessories (mainly jewelry) and making sure that I bring the best quality for the best price. Anela was a great chapter that taught me a lot for this upcoming chapter. So so so so excited.
ARUGA DROP 1 - COMING SOON.