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05/18/2024

08/13/2023

Many people argue which definition is more reliable. According to the law, advertising is information that is disseminated in order to attract customers.

But people in the advertising industry disagree. They believe that advertising is a certain kind of activity. There is some truth in each option, so it would be fair to say that advertising is information produced in the course of a certain type of activity.

08/13/2023

We list the main ones:

Informing consumers about the advertised product;
Formation of the brand image;
Persuading people to take some action (for example, buy a product or use a service);
A reminder to purchase the advertised product. For example, you constantly forget to buy a spare light bulb, but when you enter the store, you see an advertisement for this product. It is safe to say that you will think of a spare light bulb and buy it;
Consolidation of the experience of a previous purchase. Let's say you used one brand of soap and liked it. You ran out of this soap, and you went to the store for a new one. You can choose a detergent from another manufacturer, but if the brand of the first hygiene product will often catch your eye (for example, watching TV commercials), then you will not want to experiment, and you will choose a proven advertised product.