VLY GRL

VLY GRL VLY GRL is a love letter to San Fernando Valley babes. Created by designer Alisa Damaso. xo,
Alisa Damaso

The San Fernando Valley in Los Angeles County gets a bad rap thanks to 80s pop culture, so I started VLY GRL to smash the "bimbo Valley Girl" stereotype. As a proud SFV native, I can tell you first-hand that womxn from the Valley are down-to-earth, scrappy, and fierce! VLY GRL is a love letter to the gritty and diverse San Fernando Valley, and strives to provide Valley Girls with rad accessories t

o represent their hood on their own terms. Our stories are unique, multidimensional, and far more profound than 80s pop culture has portrayed. Sharing our diverse personal experiences through creative self-expression brings us together and lets the world know that we’re more than just an outdated cliché. Follow VLY GRL on Instagram (), Twitter (), or subscribe to our newsletter for updates and sneak peeks!

Wow, how has it already been a week since ? Still high from all the vibes 🥹Thank you to the organizers and volunteers ...
03/09/2025

Wow, how has it already been a week since ? Still high from all the vibes 🥹

Thank you to the organizers and volunteers for holding it down, and to for hosting this super special event. The vibes at L.A.Z.F. are always SO AMAZING and everyone’s so cute and stylish and lovely 😍 It was intensely packed nonstop that I didn’t get to check out the rest of the fest (such is the curse of tabling), but I had a great time meeting folks, seeing friends, and catching up with my neighbor ! THANK YOU to all the beautiful people who made a purchase, and to my homies who stopped by to say hi 🥹 I hope everyone who just learned about VLY GRL enjoys our zines and products and comes back. I love getting y’alls feedback about my work!

VLY GRL is so grateful for the opportunity to return to L.A.Z.F., and from what little perusing I did get to do, I’m so amazed I got to be among such talent and magic. Hope everyone killed it!

I also saw the doing a group run on my way to the venue and had so much FOMO 😭 Hope everyone’s training is going great. One more week until ! Ahhh!

⚠️ Speaking of, the shop is closed until after I get back from traveling/the marathon. Hang tight, and wish me luck! 👟👟

Slide 1 photo by 🙏🏽

See you today, book hos! 📚💋L.A. Zine FestSaturday, March 1st11am - 5pmThe Broad221 S Grand AveFREE!More info at Poster ...
03/01/2025

See you today, book hos! 📚💋

L.A. Zine Fest
Saturday, March 1st
11am - 5pm
The Broad
221 S Grand Ave

FREE!

More info at
Poster by

See you TOMORROW (Saturday, March 1st) at at The Broad! We're excited to see our favorite zinesters and meet new folks!...
02/28/2025

See you TOMORROW (Saturday, March 1st) at at The Broad! We're excited to see our favorite zinesters and meet new folks! Here's a look at our zine timeline 😍 Remaining copies will be available at our booth, . Stop by and say hi! 👋🏽

Check out in the VLY GRL x FRACTEL Running Cap! Love seeing y'all in our gear 🥹 Keep the photos coming! ♥️ Who else is ...
02/28/2025

Check out in the VLY GRL x FRACTEL Running Cap! Love seeing y'all in our gear 🥹 Keep the photos coming! ♥️

Who else is training for in a few weeks? It's so close 😱

We’ll have a few caps available at LA Zine Fest this Saturday at The Broad. Come through! 🧢

THIS SATURDAY! VLY GRL will be at LA Zine Fest happening at THE BROAD in DTLA from 11am to 5pm! We'll have what's left o...
02/26/2025

THIS SATURDAY! VLY GRL will be at LA Zine Fest happening at THE BROAD in DTLA from 11am to 5pm! We'll have what's left of our zines, classic merch, and some new-ass VLY GRL x Fractel running caps ❤️‍🔥 Super excited to see you all 🥰 We're tabling at Booth 68B, right next to the incomparable badass 🤩 Come by and say hiiiiii

LAZF is all weekend long! Learn more at

VLY GRL RNRS -- THIS IS FOR YOU. Putting in the work, logging the miles, repeating your mantras. The VLY GRL x FRACTEL r...
02/19/2025

VLY GRL RNRS -- THIS IS FOR YOU. Putting in the work, logging the miles, repeating your mantras. The VLY GRL x FRACTEL running cap is here. Only 25 in existence. Get yours at vlygrl.com 🔗 Link in bio 👟👟

See you soon, LA ♥️
02/11/2025

See you soon, LA ♥️

Life has been a lot lately, but wanted to pop in the feed and finally share a pic of me logging miles in our new VLY GRL...
02/11/2025

Life has been a lot lately, but wanted to pop in the feed and finally share a pic of me logging miles in our new VLY GRL x FRACTEL running cap ahead of the ! Why we love it:

• Adjustable
• Pliable brim
• Lightweight
• Breathable
• UV+ protection
• Moisture wicking
• Made from 100% recycled fabrics
• Embroidered VLY GRL logo!

Get yours at vlygrl.com and rep the SFV on the road and on the trails ♥️👟👟

🔗 Link in bio 🔗

WhyWeRun

Hey, friends! The last day to order from my shop is ** TUESDAY, DECEMBER 17th ** for delivery by Christmas. 🎄Thanks for ...
12/08/2024

Hey, friends! The last day to order from my shop is ** TUESDAY, DECEMBER 17th ** for delivery by Christmas. 🎄

Thanks for your support, this year and always ♥️

xo
alisa

It’s Small Business Saturday all week! Spend $20 or more and get 20% off your ENTIRE ORDER with the code SMOLBIZ24 at ch...
11/27/2024

It’s Small Business Saturday all week! Spend $20 or more and get 20% off your ENTIRE ORDER with the code SMOLBIZ24 at checkout.

I know it's hard for many folks right now, so if you have the means to shop this holiday season, consider supporting small businesses to make the biggest impact ♥️🙏🏽

Wishing you a safe holiday filled with love and loved ones -- and remember it's ok to have boundaries ❤️‍🔥

xo
alisa

Soooo I’m training for my first full marathon 😱 — the LA Marathon in March — and as a ambassador, you KNOW I need to ma...
11/26/2024

Soooo I’m training for my first full marathon 😱 — the LA Marathon in March — and as a ambassador, you KNOW I need to make a custom VLY GRL running cap! Help me choose the design. Which one would you rock on your runs and hikes?

This Sunday! We're so excited to return to SFZF. If you're in the Bay Area come say hi! There will be TONS of amazing ar...
08/30/2024

This Sunday! We're so excited to return to SFZF. If you're in the Bay Area come say hi! There will be TONS of amazing artists and makers at the event, and we'll have all our zines available, along with our enamel pins, stickers, new tees, and more. This is a masked event bc we keep us safe! See you Sunday! ♥️📚

VLY GRL | Booth 179
San Francisco Zine Fest
Sundays, September 1st
11am - 5pm
City View at Metreon
135 4th Street

Address

221 S Grand Ave
Los Angeles, CA
90012

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