He sketched designs in his sketchbooks, inspired by a video of his parents wedding –wanting each of his designs to make women look and feel as beautiful as his mother did on her wedding day. Bash studied fashion design at The Fashion Institute of Design and Merchandising in Los Angeles, California, where he developed his skill and knowledge of the fashion industry. During his studies there, he beg
an to create a line that would later become known as Jonathan Bash Designs, a contemporary and cocktail attire line of dresses. His fan-base includes Paris Hilton, Ivanka Trump, Kyle Richards and a plethora of many other celebrities, socialites, and even royalty.
“Jonathan Bash is a force to be reckoned with,” says devotee, Ivanka Trump. “He is a tremendous talent. His collections are youthful, timeless and elegant. His bold designs are going to take him places.”
While couture remains his passion, Jonathan Bash realized that with a line of ready-to-wear cocktail dresses, he would be able to reach a much broader audience. His RTW collection was carried exclusively at the number one luxury retail department store in the world. Jonathan was the youngest dress collection designer to ever be in the store in their 100 year history. Jonathan Bash Designs uses ethereal fabrics such as silk charmeuse and chiffon, in bold solids with whimsical adornments and feminine details such as bows, sashes and trim.
“So many designers are trending very strong and masculine in their designs today,” says Bash. “I hope people view Jonathan Bash Designs as a collection that presents an exquisite alternative for the woman seeking a softer look.”
While fashion design is his dream career, Jonathan wanted to branch out in the industry and decided to also work in wardrobe styling. He has dressed numerous celebrities and socialites for movies, television, campaigns, award shows (including the Oscars) photo shoots, and red-carpet parties.
“Wardrobe styling has been truly a fun and creative experience. Working with all the people I have worked with has given me so many new ideas that I never thought were possible. It greatly enhanced and challenged my creative process. Fashion is art, and it is very subjective. People’s opinions, the way the outfit complimented their bodies, and the way these outfits are photographed were always different with each and every client. It was an incredible experience and definitely a great adventure. I am so appreciative of the experiences and clients that I work with every day.”
Through the years Jonathan has dabbled in fashion commentary for news outlets, magazines, social media, and podcasts. He even hosts a fashion segment for KCAA, NBC, CNBC, NBC SPORTS radio called The Fabulous Lifestyle Radio Show. He reaches a vast amount of fashionistas around the world giving his opinion based on his experience in the fashion industry. He also interviews special guests about their point of view of the modern fashion industry. Bash’s mission is to positively impact women of all ages and lifestyles by making them feel beautiful both inside and out. Jonathan Bash is dedicated both personally and professionally to the treatment and research for animals, such as marine mammal rehabilitation, and for a horse therapy center for underprivileged girls in Los Angeles that teaches horse care and leadership. Jonathan volunteers his time with these organizations and also gives a portion of his sales to fund many charities around the world.
