03/07/2020
is officially open for business! It has been such a passion project for (’s brother) and (my amazing sister-in-law) and it’s been so cool to see it go from the hard hat phase to this. They saw an opportunity in this 100 year-old bank that was being refurbished and decided to go for it. The two of them have always wanted to own a business together and I’m so proud of what they have already accomplished. It’s the perfect next step after Nicole has really been killing it with weddings. We saw the store in person for the first time yesterday (it opened just 6 days ago) and celebrated the opening last night. It was perfect. If you live in the tristate area and are getting married, THIS is where you’ll find your dress, with the best curation of designers, badass accessories, and private dressing rooms with sitting areas for your friends and family. They are reinventing the wedding dress buying experience, cuz let’s face it - it kinda sucks (rushed appointments, no privacy, limited sizing, etc). Plus, no tax in New Jersey! Book your appointment now too because they are covering your veil or accessory if you buy a dress in the first month.
I’m so proud of you guys. Please let me come work there? I’ll steam dresses or answer the phone...
Lots more in stories.