PUMP Underwear & Swimwear

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Men's Premium Designer Underwear, Swimwear & Tanks
• Designed in Montreal
• We ship worldwide

Founded in Montreal in 2010 by Jason Duval, PUMP! It was established as a men’s designer brand with the purpose of providing underwear that blends a sporty aesthetic, support, and comfort. Understanding our community’s diverse lifestyle makes it possible to envision underwear and swimwear as a seamless extension of it. To be able to accomplish this synchronicity, design and product development bec

ome key. This translates into using fresh ideas with a unique brand identity plus a careful selection of textures, colors, and details. The result is a thought-through garment that reflects the distinctive tastes and personalities of our consumers. With quality on top of mind, we meticulously select materials such as fabrics and elastics that are soft and durable, ensuring our garments remain comfortable and in good condition over time. Just as important as the materials is the manufacturing process. Each piece is crafted with precision and care, following the highest standards at the production facilities in Medellín, Colombia, where most of the seamstresses are single mothers that we make sure receive above-standard compensation. After nearly 15 years of existence, getting a grasp of our community has inspired us to expand the universe of PUMP! To more than underwear. We have added lines of swimwear and outerwear, pieces that increase the moments we share with our valued consumers. We know sustainability is important! In recent years, we have started to move forward to a more responsible manufacturing process. This is reflected in our choice of eco-friendly materials, like fabrics made from recycled PET bottles, ethical production practices, like waterless printing processes. We have come a long way, and we certainly do not want to stop here. We expect to increase our responsibility towards the environment by minimizing our ecological footprint. Furthermore, we are innovating our designs and materials, which allow us to continue creating products that fulfill the needs of our consumers. Above all, we desire to carry on making pieces that inspire our consumers and remain with them in their most intimate moments.

02/09/2026
Not a football expert? Perfect.These Super Bowl essentials are your quick refresher so you can keep up at the party, plu...
02/07/2026

Not a football expert? Perfect.

These Super Bowl essentials are your quick refresher so you can keep up at the party, plus a reminder that the best “uniform” is the one under your clothes.

02/06/2026

Not every image in the 2026 LookBook Calendar comes from a perfect plan.
This one almost didn’t happen, and still became January.

The story behind it says a lot about how this LookBook came together.
Watch it.

Yeah… they travel light. Just swimwear, the beach, and good views.
07/24/2025

Yeah… they travel light. Just swimwear, the beach, and good views.

It’s giving peak summer.Our new WaterBrief was made for poolside legends and heat-chasers alike.The Vibe? You’re looking...
07/19/2025

It’s giving peak summer.
Our new WaterBrief was made for poolside legends and heat-chasers alike.
The Vibe? You’re looking at it.

Not every win comes from the hustle.Sometimes, it’s the quiet moments.Shop the boxer that gets it on our website!
07/15/2025

Not every win comes from the hustle.
Sometimes, it’s the quiet moments.

Shop the boxer that gets it on our website!

Looking for your perfect summer top?Our tank tops are made for movement: gym, beach, rooftop and beyond.Breathable. Vers...
07/05/2025

Looking for your perfect summer top?
Our tank tops are made for movement: gym, beach, rooftop and beyond.
Breathable. Versatile. On sale now at 20% off.
➡️ Explore the full collection and find your fit.

You’ve officially been recruited to the PUMP! Swim Club. No forms to sign, just style, confidence, and a great tan.From ...
07/03/2025

You’ve officially been recruited to the PUMP! Swim Club. No forms to sign, just style, confidence, and a great tan.
From bold solids to playful prints, there’s a piece for every kind of summer vibe.

💦 Explore the full swimwear lineup now

They say clothes don’t make the man, but the right ones sure help him stand out.Our guys stepped into the Spectrum Colle...
07/01/2025

They say clothes don’t make the man, but the right ones sure help him stand out.
Our guys stepped into the Spectrum Collection and made it their own. Different styles, same bold energy.

👇 Tell us, who’s serving your favorite look? Drop their name in the comments and let the votes roll in!

Masculinity comes in all forms. The Spectrum Collection celebrates every way, style, and story.So, what’s your version?
06/16/2025

Masculinity comes in all forms. The Spectrum Collection celebrates every way, style, and story.
So, what’s your version?

They’re here!WaterBriefs blend support, versatility, and bold summer color in five styles made for bodies in motion.
06/10/2025

They’re here!
WaterBriefs blend support, versatility, and bold summer color in five styles made for bodies in motion.

New WaterBriefs: five styles designed to capture the feel of summer.Inspired by sea tones and movement, they’re built to...
06/08/2025

New WaterBriefs: five styles designed to capture the feel of summer.
Inspired by sea tones and movement, they’re built to fit, flatter, and stand out poolside, beachside, or anywhere the sun hits.

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Los Angeles, CA

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