07/09/2026
Today, I’m sharing the hardest letter I’ve ever had to write 💔
It feels impossible to fit everything Whimsy has meant to me into one post, but I gave it my best.
Thank you for believing in this little dream of mine. Thank you for wearing our pieces, showing up to our events, cheering us on, and helping us prove that a fashion brand could put people and the planet first.
You made Whimsy, whimsy 🧺 🦢🌼✨
The Whimsy Wind Down begins today with 50% OFF everything in store & online using code FAREWELL50. All sales final, please shop accordingly.
I’d love for you to own one last little piece of Whimsy, and if this brand has meant something to you, sharing this post or our closing sale with someone you love would mean the world to me.
Here’s to 12 beautiful years. And here’s to Whimsy’s final bow 🥲
Sending you all my love,
Rach
p.s. I’d love to hear your favorite Whimsy memory below.
