08/27/2026
For the 35th anniversary of the Air Jordan 6, Jordan Brand and Awake NY revisit luxury through the visual language of the bootleg with the Awake NY x Air Jordan 6 SP in “Midnight Navy.”
Inspired by Awake NY founder Angelo Baque’s early experiences, the concept explores how bootleg culture offered a way to reinterpret luxury and create value outside traditional access.
The AJ6 embraces that tension through exaggerated color blocking, unconventional stitching, and altered branding that initially suggests something unofficial.
What once imitated luxury now challenges and helps redefine what luxury means in sneaker culture.
They’re set to launch this Saturday (08/29) in-store at our Louisville location ONLY on a first come, first serve basis at 11AM.