03/08/2026
On International Women’s Day, I’m proud to celebrate the women who wake up before daylight, push through the cold, wind and mud, chase adventure for miles, and continue carving out their place in the outdoors.
At DSG Outerwear, we believe women deserve gear that works just as hard as they do. Gear built for real fit, real function, and the kind of durability that can keep up with every hunt, ride, hike, and hard-earned moment outside.
When I started DSG, it was about something simple: giving women gear that truly fits so they can get out there and do what they love with confidence.
“Doing Something Great” means making a difference. I want to leave a legacy that we helped to shape the future of the outdoor industry just by something as simple as giving women something to wear. Getting more women involved automatically gets more kids involved and then it carries on for generations and generations. I feel really good about that.
Here’s to the women who aren’t afraid to get their boots dirty, lead the way, and prove every day that we belong out here. Happy International Women’s Day. 💪🏻🌲🤍
~ Wendy Gavinski, Founder & CEO
