Movin' Shoes

Movin' Shoes We are a shop for all walkers & runners. We have the shoes and gear to help you move, no matter your ability! Not every employee was an elite runner.
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Our history:

1973: 660 1/2 State Street
Movin’ Shoes first opens in the fall of 1973, becoming the second Nike account in the state of Wisconsin, in the basement of the old WSA Pharmacy on State Street’s 600 block as a pegboard display with three pairs of shoes.

1974 - 1976: Chevy Nova Station Wagon
For a couple of years, the store was temporarily moved to the back of an old Chevy Nova Station

Wagon. Each customer was a friend and the owners knew just about all of them by name. Since founding, Movin’ Shoes has been committed to sell running shoes at 10% to 15% below suggested retail price.

1976 - 1982: 1106 South Park Street
In 1976 Movin’ Shoes moved to South Park Street and has remained there ever since. Karl Harter was hired and became owner of the shop years later. Karl was instrumental in the modern day Movin’ Shoes, taking pride in staying a small independent business.

1982 - 1987: 841 West Lakeside Street
As more people joined Madison’s running community, the desire for organized events grew. However, several employees were trained exercise scientists with a sharp eye for running biomechanics. This not only helped Movin’ Shoes aid customers with proper shoe selection, but also helped the store maintain a selection of running shoes that were geared first toward runners and not towards advertising hype.

1987 - 2006: 604 South Park Street
South Park Street was not a destination shopping area for many people in Madison. While not far from UW, many of the old storefronts have closed over the years. Karl had opportunities to move to what some felt might be more desirable locations, but was committed to keeping Movin’ Shoes a viable business in that neighborhood.

2006 - Today: 528 South Park Street
Movin’ Shoes moved to a new location at 528 South Park Street in July 2006, now in a bigger and better store that former owner Karl Harter once called “The Movin’ Shoes World Headquarters.” In 2016, the store came under new ownership by Jim Van Boxtel, a local Madisonian whose entire career has been in shoes. His experience has spanned from Store Manager and Buyer to Sales Rep and finally to Owner of Movin’ Shoes. Movin’ Shoes continues to be Madison and Wisconsin’s foremost running specialty store, providing shoes, support, and service for all kinds of runners!

Wolf Appreciation Post.Thanks to all who came out last night. It was a Howlin’ good time!
08/05/2026

Wolf Appreciation Post.

Thanks to all who came out last night.
It was a Howlin’ good time!

You ready to run? Tonight’s the night!!! We have opened up day of registration. Stop in store before 3pm to get your bib...
08/04/2026

You ready to run? Tonight’s the night!!! We have opened up day of registration. Stop in store before 3pm to get your bib. Or meet us at Olin tonight 7pm-8:45pm. Race day schedule in the next slide

Movin’ into our favorite time of year! Join us for Spike Night 8.20.26.
07/30/2026

Movin’ into our favorite time of year!

Join us for Spike Night 8.20.26.

Full Moon 5K is fast approaching. Come race with us!!! Link to registration in bio! 🐺🌕👟
07/29/2026

Full Moon 5K is fast approaching. Come race with us!!!

Link to registration in bio!

🐺🌕👟

The new Ghost Amp from Brooks is here!! Extra propulsion and responsive to take your runs up a notch 🔥
07/16/2026

The new Ghost Amp from Brooks is here!! Extra propulsion and responsive to take your runs up a notch 🔥

Sign up for Full Moon by 7/6 at 11:59 PM and take $5 off! Use code: FULLM5 Link in bio! 🤗
07/02/2026

Sign up for Full Moon by 7/6 at 11:59 PM and take $5 off! Use code: FULLM5

Link in bio! 🤗

Christmas came early 😁 New Hoka Clifton 11 is here!!
07/01/2026

Christmas came early 😁 New Hoka Clifton 11 is here!!

Sign up today for your chance to beat the wolf at this year’s Full Moon 5k!!! Link in bio 🐺
06/26/2026

Sign up today for your chance to beat the wolf at this year’s Full Moon 5k!!! Link in bio 🐺

💛
05/30/2026

💛

Ready to race with us?Use Code: MOVIN5 for $5.00 off registration (link in bio)Offer good until midnight 6/7. Get Movin’...
05/29/2026

Ready to race with us?

Use Code: MOVIN5 for $5.00 off registration (link in bio)
Offer good until midnight 6/7. Get Movin’ & ready for a howling good time!! 🐺🌕👟

Address

528 S Park Street
Madison, WI
53715

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 4pm

Telephone

+16082510125

Website

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