Upshift Swap Shop

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Upshift Swap Shop UpShift in three steps!
1: Bring gently used items from your closet
2: Pay $20 to cover all your sh

Upshift is dedicated to providing an exciting experience to refresh, recycle, and renew your wardrobe. The relaxing ambiance provides a festive venue to “borrow from your best friend’s closet” with the benefit of a constantly changing wardrobe while maintaining an eco-conscious lifestyle! The simple clothing exchange process is what makes UpShift unique and offers 100% sustainable inventory that is 100% local to Madison.

Emma, featuring our $5 fall fashion at Upshift. Sweaters, skirts, boots, and scarves, perfect for staying cozy this fall...
10/20/2026

Emma, featuring our $5 fall fashion at Upshift. Sweaters, skirts, boots, and scarves, perfect for staying cozy this fall. 836 E Johnson St., to donate, swap, and shop. 🍂

Photos by
Featuring .grindstaff

Tessa, in fall fashion finds from Upshift during our Staff photo shoot. Photos by Featuring
10/19/2026

Tessa, in fall fashion finds from Upshift during our Staff photo shoot.

Photos by
Featuring

All new Fall/Winter set this week! New incoming inventory all weekend!
10/16/2026

All new Fall/Winter set this week! New incoming inventory all weekend!

Spotted: Our staff in a new fall shoot, taken right here on E. Johnson - just in front of Upshift Swap Shop. These looks...
10/13/2026

Spotted: Our staff in a new fall shoot, taken right here on E. Johnson - just in front of Upshift Swap Shop. These looks may be been inspired by both the coziness and business-casual-of-it-all seen in fall fashion a la the 2010s, but the pieces were donated and swapped in to the shop by you! Stop by and shop sustainably at 836 E Johnson. Hope to catch you in some pieces from Upshift.

Photos & Direction by Kate Wydeven
Featured Upshift Staff: Tessa and Emma .grindstaff

Spotted: Our staff stopping the traffic and the cycle of fast fashion in sustainable finds from Upshift, located on E Jo...
10/13/2026

Spotted: Our staff stopping the traffic and the cycle of fast fashion in sustainable finds from Upshift, located on E Johnson St - right where these pictures were taken. Come and shop our fall pieces starting at $5, or fill a bag of clothes (instead of leaves) for $30. 836 E Johnson St - hopefully we’ll see you soon.

Photos & Direction by Kate Wydeven
Featured Upshift Staff: Tessa and Emma

Breezy looks to match our windy weather here at Upshift on East Johnson! Bright bursts of color shine in the sun, while ...
10/06/2026

Breezy looks to match our windy weather here at Upshift on East Johnson! Bright bursts of color shine in the sun, while stylish layers add texture and allow you to acclimate to the daylight warmth, and dropping temperatures in the evening, with ease. If you’re out and about enjoying this lovely day, stop in!

Some behind the scenes of our Upshift staff fall photo shoot!
10/02/2026

Some behind the scenes of our Upshift staff fall photo shoot!

Shop fall fashions inspired by our trending styles rack, located now at the front of the store! Our Fill-A-Bag bags that...
09/22/2026

Shop fall fashions inspired by our trending styles rack, located now at the front of the store! Our Fill-A-Bag bags that were once there can be found by the register. Open Monday - Friday from 12-4 and 10-4 on weekends! 🏇🍵🍎

Ring ring…new week, new inventory! ☎️ Fall accessories to pick up at Upshift. 🤳💍
09/21/2026

Ring ring…new week, new inventory! ☎️ Fall accessories to pick up at Upshift. 🤳💍

Fall is here, and *clearly* we’re thrilled to break out the denim and corduroy jeans again in September. 🍁 All jeans fea...
09/14/2026

Fall is here, and *clearly* we’re thrilled to break out the denim and corduroy jeans again in September. 🍁 All jeans featured here are courtesy of Upshift, the sweater and hat too (and they were all $5)! The scarf is also available in store, on display with many others to cozy into.

The jacket in the first picture is a beautiful vintage piece available now and found on our Fresh Finds rack in the front of the store. Get ready for autumn at Upshift on Johnson St!

🍃🍂🦡

Address

836 E Johnson Street
Madison, WI
53703

Opening Hours

Monday 12pm - 4pm
Tuesday 12pm - 4pm
Wednesday 12pm - 4pm
Thursday 12pm - 4pm
Friday 12pm - 4pm
Saturday 10am - 4pm
Sunday 10am - 4pm

Telephone

+16086289525

Website

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