Fontana Sports Specialties

Fontana Sports Specialties Providing Wisconsin with the best in outdoor apparel, footwear & equipment since 1949.
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We're a local, third generation, woman-owned, family business & we look forward to working with you! Madison’s locally owned outdoor lifestyle shop established on family values, a deep respect for nature and a passion for outdoor pursuits.

06/10/2026

Ready for whatever the weather throws at you? 🏔️☔

Meet the Patagonia Triolet Jacket. The Triolet is the ultimate rain jacket for your outdoor adventures, now at Fontana Sports!

Why it’s a game-changer:

- 3-Layer GORE-TEX: Super breathable and incredibly waterproof (28,000 mm).
- Built to Last: Engineered to withstand rock, ice, and heavy grit.
- Mountain-Ready: Features a helmet-compatible hood and a built-in RECCO® safety reflector.

Whether you’re alpine climbing, hiking, skiing, or tackling a stormy day like today, the Triolet has your back.

📍 Stop by Fontana Sports today to try it on or click the link in our bio to gear up!

06/08/2026

☀️ Summer adventures start with the right shades. 😎

Goodr sunglasses have you covered with polarized lenses, lightweight comfort, and styles that won’t break the bank.

Stop by Fontana Sports and find your perfect pair for every summer adventure. 🏕️

06/06/2026

We are honored to be a finalist for Best of Madison’s Sports & Recreation Shop! 🎉 Could you spare a moment to vote for Fontana Sports? 🏆

Visit this link, and complete the following steps: https://madisonmagazine.secondstreetapp.com/Best-of-Madison-2026/

1. Scroll down until you see 6 category boxes (Food & Drink, Arts & Entertainment, etc) 📲
2. Click on HEALTHY LIVING 🚴
3. Scroll down until you see the SPORTS & RECREATION SHOP category 🏈
4. Vote for FONTANA SPORTS! ❤️

Unlike the previous voting period, you can only vote ONCE per category! We appreciate all of your support 😊

06/04/2026

Fresh arrivals are here! ☀️

New Life Is Good tees are in stock at Fontana Sports 📍

Stop in and check out the latest styles before they’re gone! 😁

06/03/2026

🏕️ Adventure starts with the right gear! Make every campsite feel like home with premium outdoor camping furniture from Fontana Sports.

Whether you’re heading to the campground, the lake, or the backcountry, camp in comfort and style! 🌲🔥

Visit Fontana Sports today and gear up for your next adventure!

Join us every Wednesday through October in making a difference for our community while getting outdoors! 🏃🏻‍♀️ Find more...
06/03/2026

Join us every Wednesday through October in making a difference for our community while getting outdoors! 🏃🏻‍♀️ Find more event info on our page. See you tonight! ✨

06/02/2026

Did you have a good experience shopping at our store? 😊 We appreciate if you leave a Google Review and show support for our local business! ❤️📲

06/01/2026

Because “doing nothing” is an outdoor activity too!!! 🌲😎

Swing by Fontana Sports and get your hammock gear for the warm weather.

05/31/2026

Still rain in the forecast? Bring it on. 🌧️

The Patagonia Torrentshell 3L Rain Jacket delivers lightweight, dependable waterproof protection for every adventure. Available now at Fontana Sports. 📍

Address

216 North Henry Street
Madison, WI
53703

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 11am - 6pm

Telephone

+16082575043

Website

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