Theory

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Theory Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Theory, Women's clothes shop, 2062 Northern Boulevard, Manhasset, NY.

09/09/2026

Moments, Made by NYC: Day Before the Day.

The Upper East Side’s quiet makes way for the chaos—or is the other way around?

Next: The Smell of New Books.

Watch the full film at the link in bio.

09/09/2026

Moments, Made by NYC: Morning Routine.

Small moments often make the biggest impact. Taking a cab instead of the subway, or a surprise run-in with an old friend. There is beauty in the mundane. Reverence in routine.

Our fall campaign film, directed by Jim Goldberg () and starring Diana Silvers () and Marcos Fecchino (), is a celebration of these casual forms of luxury—and the hidden processes it takes to make them happen.

We follow two characters living parallel lives on Manhattan’s Upper East Side. Through a series of vignettes, we watch them move through the city and the many modes of being it demands, with deep appreciation for its minutiae.

Next: Day Before the Day.

Watch the full film at the link in bio.

09/08/2026

Moments, Made by NYC.

A Theory film, directed by Jim Goldberg. Starring Diana Silvers and Marcos Fecchino.

Tomorrow.

09/07/2026

Guess who.

September 9.

09/04/2026

Casual luxuries on the Upper East Side.

Coming soon.

09/03/2026

Setting things up.

Stay tuned.

An everyday pant that doesn’t break a sweat. Our signature, streamlined five-pocket pant. Your classic dress pant—suitab...
08/27/2026

An everyday pant that doesn’t break a sweat. Our signature, streamlined five-pocket pant. Your classic dress pant—suitably polished. Find these, and more, in our perfected Pant Guide.

08/25/2026

Tiny sounds, Tiny Tees. It’s the little things.

Address

2062 Northern Boulevard
Manhasset, NY
11030

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 12pm - 6pm

Telephone

+15166841092

Website

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