Allure Intimate Apparel

Allure Intimate Apparel Allure Intimate Apparel, located in WI, MN and TX, is a foundations and lingerie boutique carrying

Before ➡️ After ✨Support isn't about changing who you are—it's about honoring who you are.Through every phase of life, o...
06/01/2026

Before ➡️ After ✨

Support isn't about changing who you are—it's about honoring who you are.

Through every phase of life, our bodies carry us through so much. The right support helps us move comfortably, stand confidently, and feel our best in the body we have today.

This before and after isn't about transformation. It's about finding the support you deserve and experiencing the difference it can make.

Because every woman deserves to feel supported, comfortable, and confident exactly as she is. ✨

05/29/2026

Daily reminder that bras should be replaced every year and you’re not supposed to wear the same one back-to-back… so technically, another bra is always justified. (Even if your name is Grace)🤭

Just calling it responsible shopping at this point. ✨

05/29/2026

Own Your Bra ✨

Meet your new go-to for effortless summer style: the Liquid Lift T-Shirt Bra. Designed with a flattering scoop neckline and sleek, smooth fabric, this style disappears beautifully under all your favorite tees and tanks.

Soft foam cups provide comfortable, containing support without sacrificing that lightweight feel, while the front-adjustable hardware makes getting your perfect fit easier than ever.

Easy, polished, and made for everyday wear — because the best summer outfits start with the right foundation. ☀️

Join us in-store May 26 – June 1 for our T-Shirt Bra Event and receive $10 OFF your purchase of $100 or more! Find your ...
05/26/2026

Join us in-store May 26 – June 1 for our T-Shirt Bra Event and receive $10 OFF your purchase of $100 or more! Find your everyday favorite designed for seamless comfort, support, and confidence all summer long ☀️

📍 In-store only
🛍️ Mention this email at checkout (purchase must include one t-shirt bra)

With the exception of our locations at Hilldale Shopping Center (Madison, WI) and The Galleria (Edina, MN), we will be c...
05/25/2026

With the exception of our locations at Hilldale Shopping Center (Madison, WI) and The Galleria (Edina, MN), we will be closed on Monday, May 25, 2026, in observance of Memorial Day as we remember and honor those who gave their lives in service. Regular hours will resume on Tuesday, May 26, 2026. Thank you for your continued support.

05/18/2026

We love the new arrivals just as much as our customers do… which is exactly how situations like this happen 😅👯‍♀️

“Somebody is gonna have to change and it’s NOT me."

Own Your Bra ✨Meet the Love Lace T-Shirt Bra — where elevated details meet effortless everyday wear. Crafted with soft...
05/13/2026

Own Your Bra ✨

Meet the Love Lace T-Shirt Bra — where elevated details meet effortless everyday wear. Crafted with soft floral lace and adaptive stretch technology, this style gently molds to your natural shape for a fit that feels personalized to you.

Lightly supportive underwire cups create a smooth silhouette under clothing, while the wider back design offers a sleek finish and lasting comfort throughout the day.

Elegant, easy, and endlessly wearable — this is the kind of bra that earns a permanent spot in your top drawer. 💕

Always learning about new bras and what makes each one unique. Each bra is an investment in how you look and feel every...
05/11/2026

Always learning about new bras and what makes each one unique. Each bra is an investment in how you look and feel every day. Here, our Panache rep, Annitra, was in Southlake, TX showing us their beautifully constructed everyday bras, sports bras, and swimwear.

05/08/2026

Day 1 of not buying anything at work… we’re feeling strong 😌
Day 2… still holding on (barely)
Day 3… and just like that… we’ve lost the plot and back to Day 1😅

Turns out self-control hits different when you’re surrounded by this much good stuff all day. New arrivals? Don’t even get us started.

But honestly… we get it. Because we’re not just helping you find pieces you love—we’re falling for them too. Consider this your sign that if we couldn’t resist… you probably won’t either 🫣✨

05/08/2026

Own your bra ✨

Meet the new Allure Spacer by — where everyday comfort meets elevated support. Designed with breathable, ultra-light spacer cups, this style keeps you cool and comfortable while creating a smooth, seamless look under your favorite outfits.

Finished with soft, feminine lace wings for a touch of elegance, the Allure Spacer is the perfect balance of beauty, support, and all-day wearability. Because feeling confident in your bra should feel effortless every single day. 💕

Address

18900 W Bluemound Road
Mequon, WI
53045

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 3pm

Telephone

+12622400085

Website

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