Allure Intimate Apparel

08/29/2026

A good bra fitter never stops learning. 👏✨

Thank you to for spending the day with our Allure team! From upcoming styles and brand education to hands-on fit training for our newer associates, we loved diving deeper into the details that make a great fit.

Because we’re just as passionate about the intricacies of bras and fittings as we are about helping you find the one that makes you feel your best. 💕

Thank you, Wacoal! 🤍

08/27/2026

Southlake, this one is for you. 💖

We’re incredibly proud to be featured in Society Life Magazine’s “Who’s Who in Business,” highlighting our Southlake location, our amazing Store Manager Rebecca, and the incredible team she leads.

But this recognition isn’t just about us—it’s about you. Our customers who have trusted us, supported us, shared life’s biggest moments with us, and walked through our doors looking for a little more confidence, comfort, or simply the right fit.

Rebecca and her team are proud to be part of the Southlake community, helping shape it one bra fitting at a time. Every fitting, every conversation, every woman we have the privilege of helping is a reminder of why we love what we do.

To our Southlake customers: thank you for allowing us to be part of your lives and for making Allure feel like home. This recognition belongs to you just as much as it belongs to us. 💞

Here’s to the women of Southlake—and to many more fittings, friendships, and moments of confidence to come.👙 ✨

08/26/2026

Rebecca, On The Cover

Society Life Magazine put our Southlake store manager on the cover of their 20th annual Who's Who in Business issue. A few words about why that one landed differently....

Rebecca Johnson, manager of Allure Intimate Apparel's Southlake Town Square boutique, is on the cover of Society Life Magazine's August 2026 Who's Who in Business issue.

08/19/2026

Own your confidence. 💙

Meet the Nerina Plunge in elegant French Navy—a bra that proves you don’t need push-up padding to get a gorgeous shape. Designed with supportive stretch lace, smoothing double-layer wings, and a tall chimney back, Nerina creates a naturally lifted, forward silhouette while keeping you comfortable all day long.

Because the best confidence boost starts with a bra that actually fits.

✨ Visit your nearest Allure location and let our professional bra fitters help you find yours.

08/19/2026

✨Transformation Tuesday

New fit. New Confidence. Same you, just more supported 💙

Come see what a professional bra fitting can do for you!

08/17/2026

Come join us at Allure Edina for Bras & Bo***ir, a private, curated experience designed with Syd In The City (.inthecity on IG) to celebrate your unique radiance in a soft, luminous setting. Indulge in an afternoon of personalized styling, luxury pairings, and a soft-focus portrait session tailored entirely to you.

The Details
- When: August 23rd, 2026 | 2-6pm
- Where: Allure Edina
- The Experience: Private fit experience, and styling consultation with touch up area.
- Complementary light refreshments and snacks.

After purchasing lingerie that day, you are able to receive 1 free bo***ir photo taken by Sydney!

Reserve your spot today: https://zurl.co/KpK0W

08/15/2026

🎶 Finding a proper fit… HALLELUJAH. 🙌

A professional bra fitting can completely change your comfort, support, and confidence. Don’t underestimate what the right band, cups, and fit can do.

Come get your own hallelujah moment. 🤍

08/14/2026

✨ Fitter Favorite ✨

Meet the bra our fitters can’t stop recommending: the Flora Contour

Who says you have to choose between smooth and beautiful? Innovative molded cups create a seamless look under every outfit, while delicate floral lace adds just the right touch of elegance. It’s the kind of bra that disappears under your clothes—but makes you feel your absolute best.

Because your everyday bra should work as hard as you do. 🌸💕

08/12/2026

Own your swim. 🖤

Support doesn’t take a vacation.

The Plain Sailing Plunge Bikini Top brings the fit you already love from your favorite Elomi bra—now made for sunny days. With a plunging neckline, all-day support, and adjustable straps, it’s proof that you never have to choose between confidence and comfort.

Pair it with the matching Adjustable Bikini Brief and dive into every moment feeling supported, sculpted, and ready for wherever the tide takes you. 🌊

Available now at Allure.

08/08/2026

“The limit does not exist!” 💅

When it comes to our loyalty punch cards… neither does the reward limit. 😉

For every bra ($55+) you purchase, you’ll earn a punch. Fill your card with 6 punches and you’ll receive $50 OFF your next purchase. Then? Grab a new card and do it all over again.

Because if the limit never approaches anything… the limit does not exist. 💖

One completed punch card may be redeemed per transaction, and cannot be combined with any other promos.