Allure Intimate Apparel

Allure Intimate Apparel Allure Intimate Apparel, located in WI, MN and TX, is a foundations and lingerie boutique carrying

Own your bra…or swimsuit! ✨Meet the Ajourage Couture one-piece—the definition of understated luxury.With a striking pl...
07/15/2026

Own your bra…or swimsuit! ✨

Meet the Ajourage Couture one-piece—the definition of understated luxury.

With a striking plunging back, a sophisticated halter-neck tie, and delicate openwork detailing that beautifully defines and refines your silhouette, this is the swimsuit that makes every destination feel a little more romantic.

Because the only thing more breathtaking than the view… is the back of this swimsuit. 🤍

Available now at Allure. Your next love story might just start poolside. 🌊

07/11/2026

POV: You’re rehearsing for our Netflix documentary, Another Bra Won’t Hurt. (inspired by true shopping events)🎥

Episode 1: “I already have enough bras.”
Episode 2: “Okay… but this color is different.”
Season Finale: Walking out of Allure with a bag and absolutely zero regrets. 😂💖

Support comes in many forms… we just happen to specialize in one. 😉

Own Your Bra 🤍Meet the bra you’ll keep reaching for, day after day. The Norah Comfort Underwire Bra by is thoughtfully...
07/10/2026

Own Your Bra 🤍

Meet the bra you’ll keep reaching for, day after day. The Norah Comfort Underwire Bra by is thoughtfully designed with buttery-soft fabrics, delicate floral lace, and a seamless fit that moves with your body, not against it.

Providing smoothing support, breathable comfort, and an effortlessly invisible look under your favorite outfits, Norah proves you never have to choose between beauty and everyday wearability.

Now available in the gorgeous Clay Green at Allure… and if green isn’t your color, don’t worry—we have plenty more waiting for you. 😉✨

Come find your perfect fit in-store today.

With the exception of our location at The Galleria in Edina, MN, we will be closed on Saturday, July 4th, 2026.Regular h...
07/04/2026

With the exception of our location at The Galleria in Edina, MN, we will be closed on Saturday, July 4th, 2026.

Regular hours will resume on Sunday, July 5th, 2026. Thank you for your continued support.

Your last chance to make a splash is here. ☀️🌊Don’t miss DOUBLE PUNCHES on all bra-sized swim tops and one-pieces before...
07/03/2026

Your last chance to make a splash is here. ☀️🌊

Don’t miss DOUBLE PUNCHES on all bra-sized swim tops and one-pieces before this promotion ends TODAY. Find your perfect fit and earn rewards while you shop.

✨ In store now at all Allure locations.

Own Your Bra ✨Confidence starts with the foundation—and sometimes it comes with a little extra romance.The Priya Babydol...
07/02/2026

Own Your Bra ✨

Confidence starts with the foundation—and sometimes it comes with a little extra romance.

The Priya Babydoll by is designed for those unforgettable moments, combining supportive, beautifully embroidered cups with a flowing stretch mesh silhouette that flatters from every angle. The thigh-length skirt and delicate ruffle hem add an elegant finishing touch, while the expertly crafted cups provide lift, shape, and all-day confidence.

Because feeling your best is just as important as looking your best.

Available now at Allure. 🖤

✨ Lace, Lights & Confidence ✨Join us for an afternoon of beauty, confidence, and glamour. 💕 Purchase a negligee or linge...
06/27/2026

✨ Lace, Lights & Confidence ✨

Join us for an afternoon of beauty, confidence, and glamour. 💕 Purchase a negligee or lingerie set from Allure, slip into it, and enjoy a complimentary photo by In Her Room. You’ll receive your photo plus a special discount toward a full bo***ir session.

📍 Allure St. Paul
🗓 June 28 | 1–5 PM

Shop. Pose. Own it. 💖

☀️ Summer Swim Event | June 26 - July 3Dive into summer with bra-sized swimwear designed to fit beautifully and feel ama...
06/26/2026

☀️ Summer Swim Event | June 26 - July 3

Dive into summer with bra-sized swimwear designed to fit beautifully and feel amazing!

🎉 Earn DOUBLE loyalty card punches on all bra-sized swim tops and one-piece swimsuits–in-store only!

Visit us this week to find your perfect fit and make every swim count. 🌊✨

Many women struggle to feel like themselves after pregnancy. This event is designed for moms who need a little time to r...
06/22/2026

Many women struggle to feel like themselves after pregnancy. This event is designed for moms who need a little time to refresh, recharge, and reconnect. Special guest Amanda from Fresh Therapy, will be sharing daily affirmations and tools to help participants feel renewed and empowered.

📍 Allure Brookfield
June 24th, 6pm-8pm

Sign up on Eventbrite today: https://zurl.co/YdmN5

06/20/2026

🎶 If you love her, put her in Charmel. 🎶

Some things are worth spoiling yourself for—and the hand guided artisanal craftsmanship by Lise Charmel is one of them. Exquisite embroidery, impeccable craftsmanship, and a silhouette designed to celebrate your curves make this a true luxury moment.

When elegance is the dress code, Charmel is always the answer.

Available now at Allure. ✨

Address

18900 W Bluemound Road
Mequon, WI
53045

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 3pm

Telephone

+12622400085

Website

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