Gucci

10/03/2026

PRIMAVERA

Starring: Kate Moss
Directed by: Johan Renck
Music: ‘Wicked Game’ by Chris Isaak

10/02/2026

RUNWAY BEAUTY

The Store Show envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect, and inspire one another. On the runway, beauty followed suit; framing makeup looks as tangible expressions of individuality.

Discover more on.gucci.com/TheStoreShowBeauty

10/02/2026

Guests at a special gathering following The Store Show.

10/01/2026

Guests attend The Store Show in Milan.

09/30/2026

Backstage at The Store Show.

Discover more on.gucci.com/_TheStoreShow_

09/30/2026

09/28/2026

The Store Show is the first collection that expresses Demna’s personal vision for Gucci, shaped by everything he’s learnt since his arrival. Staged in a space conceived as a retail space, it previews his aesthetic for the Gucci stores of the future.

Music: 'The Store' soundtrack by Gucci Music Director loki

09/27/2026

Runway details from The Store Show.

Discover more on.gucci.com/_TheStoreShow_

09/26/2026

THE STORE SHOW

The new collection envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect, and inspire one another, and where anyone can become whoever they choose to be.

09/26/2026

THE STORE SHOW

Mirroring how the lines are offered in store, menswear and womenswear unfold in succession as two collections within one show.

09/26/2026

THE STORE SHOW

The new collection envisions Gucci as a space of possibility, where those who may seem to have nothing in common can meet, connect, and inspire one another, and where anyone can become whoever they choose to be.

Discover more on.gucci.com/_TheStoreShow_

09/25/2026

Womenswear and menswear unfold in succession as two collections within one show, representing a complete palette of personalities.

Watch the show on.gucci.com/_TheStoreShow_

09/25/2026

Menswear and womenswear unfold in succession as two collections within one show, representing a complete palette of personalities.

Watch the show on.gucci.com/_TheStoreShow_

09/25/2026

SHOW SPACE

The Store Show takes place across four monochromatic rooms that envision the Gucci stores of the future, previewing the new concept for the House’s retail spaces.

09/25/2026

Stay tuned for the reveal of the new collection on September 25 at 2 p.m. CEST, live from Milan.

09/25/2026

THE STORE SHOW
Today
2 p.m. CEST
Milan

09/24/2026

Celebrating the 10th anniversary edition of Illuminate with Shawn Mendes at the Monte Napoleone boutique in Milan.

09/24/2026

THE STORE SHOW
September 25
2 p.m. CEST
Milan

09/24/2026

In Gucci, friends of the House are pictured at the 5th edition of Vogue World in Milan’s Galleria Vittorio Emanuele II.

04/04/2026

Kate Moss stars in a new campaign captured by Mert and Marcus exploring the endless appeal of the Borsetto handbag.

03/17/2026

Discover a selection from the Gucci Primavera collection online, following its unveiling at Demna’s first fashion show.

01/09/2026

Characters and wardrobes merge to reveal the many personas and aesthetic attitudes at the heart of the new collection.

01/09/2026

Debuting a new campaign revealing wardrobes that mark the genesis of a new Gucci era: unapologetically sexy, extravagant, and daring.