Simply Swimming

Simply Swimming We are Dane County's largest swimming supplier, proudly serving South Central Wisconsin's swimming c

It’s time to STOCK UP AND SAVE BIG!! Check out our biggest sale of the year!!Club season is just around the corner, so s...
08/17/2026

It’s time to STOCK UP AND SAVE BIG!! Check out our biggest sale of the year!!
Club season is just around the corner, so save over 50% off on new practice suits!!
Sale going now until November 1st!!
*Exclusions may apply*
Discounts do not apply to full price or final sale suits.

07/29/2026

If you’re swimming at Futures, come get your gear! Shop meet apparel, googles, equipment and more on Wednesday, Thursday, Friday and Saturday!

All-City 2026 is coming up soon! As usual, we will be selling apparel at Starts & Turns from 8am to 5pm. If you miss us ...
07/24/2026

All-City 2026 is coming up soon! As usual, we will be selling apparel at Starts & Turns from 8am to 5pm. If you miss us on Sunday, don’t worry! We will also be printing on Thursday, Friday and Saturday of next week. Hours for these days are TBD.
Stay tuned for a map of where to find us!

07/24/2026

Who doesn’t love a new Jolyn?! Check out BRAND NEW prints and contrasts available right now!

Check out our hours for the next couple weeks! Come see us at All-City, Tri-County and Futures!
07/23/2026

Check out our hours for the next couple weeks! Come see us at All-City, Tri-County and Futures!

STORE OPEN 10AM TO 1PM TODAY AND CLOSED ALL DAY TOMORROW!!!! HAVE A SAFE AND HAPPY 4th OF JULY!!
07/03/2026

STORE OPEN 10AM TO 1PM TODAY AND CLOSED ALL DAY TOMORROW!!!! HAVE A SAFE AND HAPPY 4th OF JULY!!

Simply Swimming has… fidgets?? Yes!! Check out our new light up and regular clickers, dumpling clickers and more! From $...
07/01/2026

Simply Swimming has… fidgets?? Yes!!
Check out our new light up and regular clickers, dumpling clickers and more!
From $4.95 to $8.95, you can’t beat our prices!

New Limited Edition Colors of your favorite Speedo goggles are available now at Simply Swimming! Check out the new Speed...
06/17/2026

New Limited Edition Colors of your favorite Speedo goggles are available now at Simply Swimming!

Check out the new Speed Sockets, Women’s Vanquishers and Vanquishers!

All-City yard signs are available online now! Visit simplyswimming.net/allcitygroundgraphics to support your swimmer or ...
06/05/2026

All-City yard signs are available online now! Visit simplyswimming.net/allcitygroundgraphics to support your swimmer or swimmers!🪧

Yard signs will be displayed at All-City and parents are responsible for taking them after the meet.

Our clothing rack is full, which means it’s time for another custom printing sale!!Starting now through the month of Jun...
06/01/2026

Our clothing rack is full, which means it’s time for another custom printing sale!!
Starting now through the month of June, get $10 shirts and $20 sweatshirts!

Choose any piece of apparel from our custom printing rack, choose a logo* and that’s it! Printing is on the spot and only takes a few minutes.

Please note that new logos from this year’s summer teams will NOT be available for custom print until AFTER the first round of orders are delivered.

*Cost includes 1 logo, big or small, additional logos may be added for an extra cost.

Address

6649 University Avenue
Middleton, WI
53562

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+16088366649

Website

Alerts

Be the first to know and let us send you an email when Simply Swimming posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Simply Swimming:

Shortcuts

Share

Category