03/30/2026
YAYA.. You are your actions.
I believe you become who you are through what you do every day — the work you put in, the way you handle adversity, and showing up even when you don’t feel like it.
The spark in the logo comes from my background in the fire service. Being around that environment teaches you that small things matter. One small decision can change everything. One spark can turn into something much bigger, and just like a fire, can grow huge before you know it. That idea stuck with me. I think about how the smallest decisions can change the entire algorithm of your life... of other peoples lives, it’s crazy! A lot of the best things in life start small, but with consistency, effort, and momentum, they grow into something meaningful. That is what I want YAYA to represent.
I’ve always been a huge hat guy. I wear one almost every day, and I’m really particular about fit, comfort, and quality. I’m not interested in selling random hats just to sell them. Every hat will be personally designed by me and will be something I’d proudly wear myself.
At the end of the day, I know they’re just hats and it’s not that deep. But hats are something people wear every day. They become part of your routine, part of your style, and part of what you represent. Whether it’s your city, your team, your job, or just something you believe in, people wear hats to show who they are. That’s what makes them special to me.
I’m just getting started, but my goal is to keep growing, keep creating, and eventually offer custom 1/1 hats so people can have something completely unique to them.
Creating a headwear brand is something I’ve wanted to do for quite some time. I couldn’t be more excited to bring this to life and share my designs. I really hope you like them.
-Michael