Icon

Icon ICON is the #1 Premium Denim Botique in Milwaukee, with unbelievable prices, and great selection. Don't forget to stop by.

Discover the latest Keep Out Fake LoveNow in store at all locations & online
08/29/2026

Discover the latest Keep Out Fake Love
Now in store at all locations & online

08/29/2026

We put together 3 fits for $300 👀

Which one you rocking — 1, 2 or 3?

Shop the looks at ICON 🛍️

New BLACK LABEL arrivals available now in store at all locations & online
08/29/2026

New BLACK LABEL arrivals available now in store at all locations & online

Discover All Human Available now at all locations & online!
08/28/2026

Discover All Human
Available now at all locations & online!

Discover Thnx For Nothing latest arrivals now!In store at all locations & online
08/26/2026

Discover Thnx For Nothing latest arrivals now!
In store at all locations & online

VALABASAS Monogram Track Jacket & Shorts Available now in store & online
08/25/2026

VALABASAS Monogram Track Jacket & Shorts
Available now in store & online

New in from ANOM DENIM available in store & online now!
08/25/2026

New in from ANOM DENIM available in store & online now!

New FIRST ROW DENIM arrivals just landed! Discover the collection in store now!
08/25/2026

New FIRST ROW DENIM arrivals just landed! Discover the collection in store now!

Thnx For Nothing Ashstone Sweat Suits now available at all locations
08/24/2026

Thnx For Nothing Ashstone Sweat Suits now available at all locations

08/24/2026

Explore new arrivals by ALMOST SOMEDAY®

Available in store & on our website!

Address

1577 W Greenfield Avenue
Milwaukee, WI
53204

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 9pm
Saturday 10am - 9pm
Sunday 10am - 6pm

Telephone

(414) 585-9988

Website

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