WAY

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WAY WAY the Label is a sustainable and ethical clothing brand based in Minneapolis, MN.

WAY the Label was founded in 2016 by University of Minnesota design graduates Heidi Woelfle, Regena Yu, and Abby Zamis. Woelfle, Yu, and Zamis combined their passions, skill sets and design aesthetics to create WAY, a brand which aims to create timeless, well-crafted clothing using sustainable and ethical practices. The brand is defined by its tailored, easy-to-wear separates with unique and interesting details.

05/05/2026

Our favorite time of year: the Textile Garage Sale! 🧵🪡 keep watching for a sneak peek of some fabrics you may see in future WAY collections 👀

The Textile Garage Sale takes place every spring and fall at the in Minneapolis. Tickets and all sales from this event helps provide support for the textile center’s artistic and educational programs, plus it helps divert fiber art supplies from the landfills!

Literally anything and everything that you can think of for your crafts are here… from fabric to yarn, to patterns and machines, needlework, notions, tools and MORE, the Textile Garage Sale is a must-visit event.

The event is so well organized, so we have to extend a huge thank you to the Textile Center team and the volunteers who put on this wonderful event! 👏

Keep an eye out for the next sale announcement cause you’re not gonna want to miss this! 😉

Some cutie (and fruity) new textile prints we’ll be bringing to this weekend! 🥰We are in love with how these turned out...
05/05/2026

Some cutie (and fruity) new textile prints we’ll be bringing to this weekend! 🥰

We are in love with how these turned out and can’t wait for you to see the set! As a zero waste brand, we’re always looking for ways to use up the smallest of our scraps and look at what we created!!

Come visit us at the Sculpture Garden Art Fair this Mother’s Day weekend and shop with a ton of incredible local small businesses. The weather is going to be great and it’s the perfect spring event 🌸
Saturday, May 9 - 10-6pm
Sunday, May 10 - 10-5pm

See you there!

What a dreamy greenery backdrop from the Spring Bloom Bazaar at a few weeks back! 😍🪴We’re working hard on our spring & ...
04/20/2026

What a dreamy greenery backdrop from the Spring Bloom Bazaar at a few weeks back! 😍🪴

We’re working hard on our spring & summer collections and can’t wait to share it with you! We hope you’re ready for it 🤗

See you at our next two markets:
🍒 by
5/9 from 10-6pm
5/10 from 10-5pm

🎨 Earl-A-Whirl by
5/16 from 12-8pm
5/17 from 12-6pm

We’re excited for year 3️⃣ of our International Women’s Market at Modist Brewing! We hope you’ll come out to support the...
02/16/2026

We’re excited for year 3️⃣ of our International Women’s Market at Modist Brewing! We hope you’ll come out to support these incredible women 💕

Mark your calendars for Sunday, March 8 from 12-5pm where you can shop with women-owned small businesses in the cities (and enjoy a b**r while you’re at it!)

Each year, Modist Brewing Company also releases a special women-brewed b**r in honor of International Women’s Day and a portion of proceeds from sales of the new release will be donated to Women's Foundation of Minnesota.

Featuring vendors:
- clothing & accessories
- leather goods & art
- nature inspired jewelry
- solid perfumedesign - art & prints
- jewelry
- bagels
- tiny art
- clay jewelry
- personal care
- cement soy candles little.uglies - clay jewelry
- pet bandanas & accessories

We will also have yummy food by , so you know you can’t miss this! 😋

See you there!!

We’re so excited to announce our Holiday Market at on Saturday, Dec. 6th from 12-5PM! 🎄🤗We’ve got an amazing lineup of ...
10/28/2025

We’re so excited to announce our Holiday Market at on Saturday, Dec. 6th from 12-5PM! 🎄🤗

We’ve got an amazing lineup of vendors from art and apparel to hot sauce, jewelry, candles & ceramics — we’ve curated literally *the perfect* market for you 🤭and we can’t wait! This event will be a great opportunity for holiday gift shopping, or just to hang out & sip on some good b**r 🍻

Food by and !

Featuring vendors:






design





Mark your calendars because this is going to be a good one 📆



(Holiday market, holiday gift shopping, last minute presents, brewery market, gift sets, stocking stuffers, Minneapolis events, MN holiday market)

The Fall Capsule is here: five new pieces across three silhouettes designed to carry you through the season and beyond. ...
10/01/2025

The Fall Capsule is here: five new pieces across three silhouettes designed to carry you through the season and beyond. Neutral tones, crisp stripes, and classic textures bring a fresh yet familiar feel to our most-loved designs — sustainably and ethically made in Minneapolis.

New Kate tops & Kat pants incoming! Launching 10.1 at 11AM CT at waythelabel.com ✨
09/29/2025

New Kate tops & Kat pants incoming!

Launching 10.1 at 11AM CT at waythelabel.com ✨

New fall collection coming to the site on Wednesday 10.1 at 11 AM CT 😍
09/27/2025

New fall collection coming to the site on Wednesday 10.1 at 11 AM CT 😍

Year 3 of our annual Sample Sale coming right on up! Mark your calendars for the and friends Sample Sale (and closet sa...
07/13/2025

Year 3 of our annual Sample Sale coming right on up! Mark your calendars for the and friends Sample Sale (and closet sale) on Saturday, August 16 from 10-5PM.

Find some of the best past season, imperfect samples and items on sale from a number of local brands along with a closet sale of pre-loved goods!

📆 Saturday, August 16 from 10-5PM
📍Hazel and Rose, 201 6th St SE #2, Minneapolis, MN 55414

What you should know for the day:
• event is indoors so it’ll happen rain or shine
• wear clothes you can try items on over to speed things up - the fitting rooms are a hot commodity!
• we accept cash or card
• don’t forget to bring a bag
• closet sale & sample sale items are final sale

See you there? 😏

Address

505 N 3rd St
Minneapolis, MN
55401

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