Free Fly Apparel

Free Fly Apparel Wild Comfort for Wild Pursuits Our passion is to provide casual performance apparel that provides ultimate comfort on your journey.

Baptized in exploration and adventure our bamboo apparel is designed with freedom and motion in mind. Our design philosophy is anchored in fun and adventure while superior design and craftsmanship remains our focus.

Chasing current through Big Sky Country.
07/20/2026

Chasing current through Big Sky Country.

NEW COLORS: Driftlight in Oil Green and Shell.When summer turns brutal, reach for the lightest shorts we’ve ever made. T...
07/16/2026

NEW COLORS: Driftlight in Oil Green and Shell.

When summer turns brutal, reach for the lightest shorts we’ve ever made. The Driftlight short is breathable, barely-there, and built to keep you moving through runs, hikes, and heat waves.

07/10/2026

Legendary sunwear has been the name of our game since 2011. Using bamboo and other innovative materials, we’ve built out this ultra-comfortable lineup of sun hoodies that are built to keep you out there longer.

JUST LANDED: The Folly Twill Short in Watercolor Camo.Ruggedly comfortable, tough enough to stand up to season after sea...
07/09/2026

JUST LANDED: The Folly Twill Short in Watercolor Camo.

Ruggedly comfortable, tough enough to stand up to season after season of firewood collecting and oh-sh*t backroads navigating, and with a low-key laidback look.

Shop now at the link in our bio.

NEW CAMO: The Bamboo Hybrid Hoodie in Vintage Camo Desert Tan.The colorway: inspired by the worn-in camo gear we’ve coll...
07/07/2026

NEW CAMO: The Bamboo Hybrid Hoodie in Vintage Camo Desert Tan.

The colorway: inspired by the worn-in camo gear we’ve collected over the years—faded, broken-in, and full of stories—designed to keep you under the radar through the hottest, dustiest days of summer.

The sun hoodie: a next-gen, body-mapped design delivering optimized breathability, sun protection, and stretch where you need it most.

Shop now at the link in our bio.

MEET TEAM FREE FLY: We’re fired up to welcome Montana native and fly fishing guide Madison Wittich to Team Free Fly.Name...
07/07/2026

MEET TEAM FREE FLY: We’re fired up to welcome Montana native and fly fishing guide Madison Wittich to Team Free Fly.

Named after the Madison River, Madison was introduced to life on the water early. Her dad had her on the oars before she was ten, teaching her how to read water, position a boat, and understand a river long before she was focused on catching fish. After nearly a decade spent living, traveling, and exploring fisheries from New Zealand to California, she eventually found her way home to Montana.

Today, Madison is based in Columbia Falls, guiding the rivers of northwest Montana and sharing the wild places surrounding Glacier National Park. What keeps her coming back is the endless pursuit of getting better—and the opportunity to help others discover what they’re capable of along the way. Whether it’s a first fish on the fly, a better cast, or the confidence to take on a new adventure, she believes the best days on the water are about far more than the fish.

Madison’s connection to Free Fly started long before this partnership. She wanted technical apparel that could keep up with long guide days and hard miles while helping her feel comfortable and confident in what she wore. Performance, versatility, and thoughtful design made Free Fly an easy choice from the start.

Welcome to the team, Madison. Go give her a follow at Madison

BUILT FOR PEAK SEASON: High altitude. Relentless sun. Temps that swing above and below treeline.Gear up for casting, cli...
07/06/2026

BUILT FOR PEAK SEASON: High altitude. Relentless sun. Temps that swing above and below treeline.

Gear up for casting, climbing, or drifting down blue-ribbon waters.

📸: Camden Jeremiah Watt

07/05/2026

Tagging along on the boat with Ambassador Mark Healey.

On our latest trip out to Hawaii, before we even met up with them, Cam Richards and Evan Geiselman were already several ...
07/02/2026

On our latest trip out to Hawaii, before we even met up with them, Cam Richards and Evan Geiselman were already several activities deep. Early-morning surf, a quick round of golf, and a few hours spent fly fishing just because the water looked good. Later in the week they’d squeeze in a bonefishing mission, too.

Put the two of them in the same place and it becomes clear pretty quickly: surfing might be the reason they’re there, but it’s rarely the only thing they’re doing.

Cam spends plenty of time in Hawaii, where winter swells march across the Pacific and unload on the North Shore with a kind of consistency that still feels surreal to someone who grew up watching hurricane charts and hoping the wind would provide. Evan grew up chasing swell the same way—unpredictable forecasts, flat spells, and the kind of restless energy that turns surfers into multi-hyphenate athletes.

When Cam and Evan head to Hawaii, they bring that same restless energy, but they also bring a deep level of respect. Hawaii has its own rhythm, its own rules, and respect isn’t optional. It’s everything. Spend enough time on the North Shore and you start to understand the idea of mana—the energy of a place. You give respect, you earn it back.

Read more at the link in our bio.

📸: Christa Funk BORCH

07/01/2026

Your go-to swim lineup—built to mix, match, and move with you. Thoughtfully designed to stay put, so you can dive in, paddle out, and focus on the fun part.

Shop our swim collection at the link in our bio.

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Mokuleia, HI
96712

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