Jenni B

Jenni B Come check out our new collections, and don't miss all the sales!!

I grew up in a small town in Northern California  as a first-generation Filipino kid, which meant our house was loud, bu...
12/21/2025

I grew up in a small town in Northern California as a first-generation Filipino kid, which meant our house was loud, busy, and full of opinions. My dad was Navy his whole life, calm and steady, the kind of man who could nap through chaos. My mom more than made up for that. She was strong, sharp, and never whispered unless it was strategic. I had a sister, and like all sisters, we fought constantly over nothing and everything. I wanted to be her and beat her at the same time. Childhood was scraped knees, raised voices, and family dinners that lasted so long you forgot how they started.

My mom loved America. Not quietly. She loved the traditions, the rules, the holidays, and most of all Christmas. Christmas in our house was serious business. It was prime rib and mashed potatoes sitting proudly next to adobo, lumpia, and whatever masterpiece my Pampanga-born mother decided would prove, once again, that she was an exceptional cook. She cooked with pride and fed people like it was her personal mission. We were American, Filipino, loud, grateful, and very well fed.

So when I ended up in Monrovia, it felt familiar right away. The early years at Jenni B. were scrappy and full of learning, and then our daughter arrived and the store officially became part boutique, part nursery. We had a crib in the shop. People were asked to whisper during nap time, and incredibly, they did. When she was awake, she ran the place. By three, she wandered the store greeting customers like old friends and wishing everyone a very confident “Happy New You!” every January, as if it were official policy.

She’s grown now and off living her life, but the store is still here, and so are the people who’ve been coming in for almost twenty-four years. They’re not customers anymore. They’re family. Monrovia gave me space to build a life that felt a lot like the one I grew up in. Full of tradition, pride, and people who show up. And honestly, that feels pretty perfect.

Every December, Monrovia does this thing where it quietly turns the clock back a few notches. The air gets a little cool...
12/13/2025

Every December, Monrovia does this thing where it quietly turns the clock back a few notches. The air gets a little cooler, the lights come on a little earlier, and people start walking Myrtle the way they used to, unhurried and half-lost in memory. Folks come home for the holidays and drift past familiar storefronts, checking to see what’s still there, what’s changed, and what somehow feels exactly the same.
That’s usually when they wander into Jenni B. Some haven’t been in town for years, but they step inside like muscle memory takes over, telling me where they used to park or which window display they remember from “back when.” December also brings the annual Christmas dress quest, which is equal parts excitement and mild panic. We try things on, tell stories, laugh a little, and eventually find the one that survives work parties, family dinners, and unsolicited opinions. And then there are the gift shoppers, bravely shopping for someone they love, phone in hand, hoping to get it right. After twenty-four years, I’ve learned that Christmas here isn’t about rushing. It’s about showing up, reconnecting, and keeping the feeling of this town alive, one visit at a time.

Some folks will swear up and down that nothing beats the Rose Parade, and bless them, they might be right for sheer spec...
12/04/2025

Some folks will swear up and down that nothing beats the Rose Parade, and bless them, they might be right for sheer spectacle. But me, I’ve always had a soft spot for our Monrovia Christmas Parade. There is something downright glorious about a parade where the mayor comes puttering down Myrtle in a classic car that looks like it’s seen more Christmases than Santa himself. The grand marshal is usually someone you’ve bumped into at Vons or borrowed a ladder from. And the parade lineup is half the town. You can’t swing a candy cane without hitting a neighbor waving from a homemade float.

Our daughter marched in it back in her elementary school days. She prepared like she was opening on Broadway. The night before, she laid out her little parade outfit the way some folks lay out wedding clothes. And when she stepped onto Myrtle Ave, she truly believed the eyes of the entire civilized world were upon her. She waved with the seriousness of a newly crowned queen, singing her heart out while her classmates tried not to trip on tinsel. For the rest of December, she would tell anyone who would listen that she was “in the parade,” saying it with such pride you’d think she’d been nominated for an Emmy.

That’s what small town parades do. They turn a chilly night into something warm. They make ordinary people feel extraordinary. They remind us that for one evening, Monrovia itself gets to shine like a little star on the foothills. And though the Rose Parade has its glory, give me the homemade floats, the slightly crooked banners, the high school band blasting their version of Here Comes Santa Claus . That’s the kind of magic you only find in a town like ours.

Here I am…one slice of pie away from my dress button launching across the room like a heat-seeking missile …already havi...
11/28/2025

Here I am…one slice of pie away from my dress button launching across the room like a heat-seeking missile …already having to think about Black Friday. And listen… you could go to the mall to fight for parking like it’s the last lifeboat on the Titanic, only to wander fluorescent aisles looking for a sales associate who vanished in 2009. Or you could roll the dice with Amazon, where you click “buy” and hope what arrives vaguely resembles a sweater and not a cat bed for giants. Fast fashion is fast for a reason…it falls apart somewhere between Wednesday and the second wash. No names, no faces, no memories. Just cardboard, tape, and mystery.

But shopping in Old Town? That’s a whole different story. You stroll down Myrtle (or Lime 'wink'), bump into three people you know, stop for coffee, pet someone’s dog, and somehow end up chatting about who won the pie contest in ’14.

You come into Jenni B., touch real fabric, laugh with real people (me!), try things on with someone cheering you from the fitting room curtain like a friendly fashion coach. That’s what 24 years of small business feels like…human, warm, familiar.

So yes …we’ve got a great sale this Black Friday and Small Business Saturday (you bet we do!). But in the end, it’s really about the visit. About showing up, saying hello, keeping Monrovia alive one neighbor, one purchase, one shared moment at a time.
Hope to see you real soon!
Jenni B.

11/25/2025

After twenty-four years running a women’s boutique in Old Town Monrovia, you’d think I’d have mastered the art of Thanksgiving prep. But no — every November I become a pilgrim on a quest for the last remaining can of pumpkin purée in the San Gabriel Valley.

Yesterday I sent my husband out for “just three things,” which is marriage code for “may your journey be long and your spirit tested.” He returned hours later, having visited every grocery store between Duarte and Arcadia, clutching a single can of cranberry sauce like it was the Holy Grail. He swears the Smart & Final parking lot changed him as a man.

And yet... I love this time of year.
The smell of fireplaces. The way Myrtle Avenue somehow looks exactly the same as it did in 2001 when we opened the doors at Jenni B. The same twinkle lights. The same mountains watching over us. The same feeling that Monrovia exists in its own gentle pocket of time, refusing to rush, refusing to be anything but itself.

This week always makes me sentimental. I’m grateful for my family, for the ones still with us, and for the ones who used to sit at the table but now live in our stories.

I miss my Mom more than ever.

Mostly, though, I’m grateful for this town! This magical little place tucked right up against the foothills. and for all of you who have supported Jenni B. for twenty-four years. In a world that won’t stop changing, Monrovia somehow stays familiar, comforting, and beautifully small-town… even when the line at Vons is long enough to force personal growth.

Wishing you all a warm, joyful Thanksgiving! May your turkey be tender, your family patient, and may your spouse find all the ingredients on the first try.
Love
Jenni B.

01/09/2025

At Jenni B, our hearts are heavy as we witness the devastating fire impacting Los Angeles. We cannot begin to imagine the pain and loss so many are experiencing right now.

Selling things is not our priority right now. Our mission has always been to create a safe haven - a place where our community can gather, share stories, and support one another.

Today, we're opening our doors, not for business, but as a sanctuary. Whether the power is on or off, we're here. Come sit. Decompress. Take a moment. We'll listen.

We love to acknowledge The amazing Underdog Bookstore! Who is now serving as a drop-off and pick-up point for essential supplies. Additionally, the great City of Monrovia has opened the Community Center on Palm Avenue as a safe space for residents to charge phones and get a snack. And of course we must also salute the incredible bravery of our firefighters who are tirelessly battling the Eaton Fire. Their courage and dedication in the face of danger are truly inspiring. While we may not know when things will return to normal, we do know this: Monrovia is our home, and we're here for each other. Whether you need a place to sit, talk, or simply catch your breath, our doors are open! Together, we'll get through this.

Tomorrow promises to be a delightful Sunday in Monrovia,  and I can already hear the clinking of glasses and the laughte...
12/29/2024

Tomorrow promises to be a delightful Sunday in Monrovia, and I can already hear the clinking of glasses and the laughter of friends echoing through our charming streets. It’s a perfect day for Sunday brunch, where we’ll gather at one of the many places on Myrtle and indulge in all the deliciousness of Breakfast's fancy cousin

After we’ve stuffed ourselves silly, it’s time for a leisurely stroll down Myrtle. The air is crisp, and the storefronts are still clinging to the holiday spirit. We’ll pass by familiar faces, exchanging warm greetings and chuckling about how we all promised to start our New Year’s resolutions — but let’s be honest, who can resist another slice of that French toast?

As the day winds down, it’ll be time to face the inevitable: Taking down the Christmas decorations. They’ve been twinkling cheerfully in our living room, but now it’s time to pack them away. I’ll gather the family, armed with boxes and tape, ready to tackle the chaos in the garage. But wait! What’s this? A box of old board games? Suddenly, we’re caught up in a nostalgic trip down memory lane, recalling epic battles of Monopoly and Scrabble that turned into family feuds.

Before we know it, hours have passed, and those decorations are still up. “They can stay until after New Year’s,” I’ll declare with a grin, making an excuse that they’re just too pretty to take down yet. After all, who wouldn’t want a little extra sparkle as we prepare to welcome 2025?

So here’s to Sundays in Monrovia — filled with brunches, strolls down Myrtle, and just enough procrastination to keep the holiday spirit alive a little longer!

As the last twinkling lights fade and the scent of pine lingers in the air, Jenni b. invites you to embrace the spirit o...
12/26/2024

As the last twinkling lights fade and the scent of pine lingers in the air, Jenni b. invites you to embrace the spirit of giving with our enchanting after-Christmas sale! Picture this: cozy sweaters and chic accessories, all at delightful discounts, waiting to find a new home in your wardrobe. Join us in celebrating the joy of self-gifting—because after all, you’ve given so much this season! Treat yourself to a little luxury and let our boutique be your destination for post-holiday treasures. Hurry in; these charming finds won’t last long!

Well now, there’s a chill in the air, and the world’s wearing its Christmas best—but for some, this season’s cheer may f...
12/24/2024

Well now, there’s a chill in the air, and the world’s wearing its Christmas best—but for some, this season’s cheer may feel like a fine mystery. That’s alright, too. After all, Christmas is just a day—March 10th at 4:15 pm might feel like it to you, and that’s perfectly fine. For some, every day’s Christmas, and we love that too.

So whether you’re feeling it today or not, know that we’re wishing you warmth, joy, and a little peace, however you find it.

From all of us at Jenni B. in Monrovia, Merry Christmas—whenever it comes your way.

We just love hearing the sweet stories that come through our doors, and yesterday, one of them really tugged at my heart...
12/11/2024

We just love hearing the sweet stories that come through our doors, and yesterday, one of them really tugged at my heart in the most beautiful way. Two sisters walked in—so much more than just siblings, they were best friends. They told me about a dream they’d shared for years: a European getaway with their husbands. But life had other plans, and due to some unexpected changes, one sister had to cancel her part of the trip. Though both of them were heartbroken, the sister who still went on the trip made a wonderful gesture. She decided to go on her dream adventure —but not without bringing her sister along in a very special way. She brought a life-size photo cutout of her sister, and everywhere she went, she made sure to take photos with it, as if her sister was there by her side all along.

It was such a simple, yet deeply touching gesture—a beautiful reminder of the love and connection these two shared. Even though miles apart, their bond remained as strong as ever. It felt like love transcended distance in the sweetest way.

We are so grateful to these two amazing women for sharing their story with us. It’s moments like these that fill our hearts and remind us of the magic of friendship, family, and love that never fades.

Christmas time at Jenni B. – it’s our favorite season, hands down! There’s something magical about the way the streets h...
12/07/2024

Christmas time at Jenni B. – it’s our favorite season, hands down! There’s something magical about the way the streets hum with holiday cheer, and we get to hear all your plans, traditions, and tales of Christmases past. Some of you reminisce about great meals and the joy of finding that perfect gift , while others share those little traditions that keep the magic alive. And we? Well, we tell our stories too—about the ones we miss and the ones we can’t wait to celebrate again. It’s the perfect blend of laughter, warmth, and nostalgia. So, swing by soon, share your holiday tale, and let’s make this season one to remember!
Jenni B., 106 E Lime, Monrovia.

Jenni B. Boutique has been a cornerstone of Monrovia for over 24 years, offering a unique shopping experience that harks...
11/30/2024

Jenni B. Boutique has been a cornerstone of Monrovia for over 24 years, offering a unique shopping experience that harks back to a time when local businesses were the heart of the community. We've always prided ourselves on providing one-on-one, personal service where you’re not just a customer, but part of our family. It’s the kind of shopping therapy you can’t find in big box stores – a space where you can browse at your own pace, get expert advice, and leave feeling like you’ve found something special.

This Small Business Saturday, we celebrate the importance of shopping local. When you support small businesses like ours, you’re investing in the community and helping us continue to bring you the quality, care, and personal touch that only a family-owned shop can provide.

Plus, don’t forget about our Coupon Book, which offers savings throughout the year, so you can keep coming back for more! Here at Jenni B. Boutique, we’re grateful for your support and look forward to many more years of sharing our passion with you.

Address

106 E Lime Avenue
Monrovia, CA
91016

Opening Hours

Tuesday 12pm - 7pm
Wednesday 12:30am - 7pm
Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 12pm - 7pm
Sunday 1pm - 3pm

Telephone

(626) 675-0941

Website

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