What are the opening hours?

Monday 10am - 4pm Tuesday 10am - 4pm Wednesday 10am - 4pm Thursday 10am - 4pm Friday 10am - 4pm Saturday 10am - 4pm Sunday 10am - 4pm

Whalebone

WHALEBONE It’s kind of like a “No Bad Days” tattoo that you don’t regret. Also, there is a magazine that you can expect to see about six times a year.

Our mission is to explore, uncover and celebrate like-minded people and places that exude the positivity and authenticity found at home on the East End. We make clothes, some say they're "The softest things they've ever put on their bodies". Sometimes seven. Maybe eight if you count special limited run and spectacularly awesome zine type things that bear a striking resemblance to the magazine, but are like a younger sibling, who’s difficult but in the end you love all the more for it.

08/30/2026

A little bit of this would go a long way 🧘‍♂️

08/25/2026

This weekend at the Whalebone Flagship in Montauk: SALT BORN.
A collection of one-of-a-kind tintype portraits from The LIFERS Project will be on view beginning Friday, August 28th, from 2–5pm.

On Saturday, August 29th + Sunday, August 30th, Matt Alberts brings the tintype process to life. Stop in, sit for your own portrait, have a Fat Tire beverage, watch it develop by hand, and leave with a one-of-one photograph made using a process dating back to the 1850s.

August 28–30 · Cut the line and book ahead of time through the link in our bio!

08/24/2026

Monday morning traffic

08/22/2026

Our Hulken has come everywhere with us this summer, and we don’t want you to miss out on all the fun! We’re giving away a HULKEN loaded with Whalebone favorites.

To enter:
Follow Whalebone + HULKEN
Tag your summer adventures squad in the comments; every @ = entry to win

Winner will be announced in stories on 8/25 so stay tuned 🙌🏽

08/20/2026

We’re growing our team…. Wanna hang?

Looking for a couple creatives & a couple strategists but mostly people who are a bit of both - actually a lot of both. Link in bio will take you to the application 😎

08/14/2026

Summer is for the groms 🦀🤙🏽🐳 Bring us along on your August adventures

08/12/2026

Everyone has their own version of “Montauk’s Best”, and this is ours.

A few notable names are missing, and that’s intentional. This is the anti-scene —— the local favorites, the tried-and-true staples, the places we find ourselves coming back to time and time again.

This is Whalebone’s Montauk Guide: Summer Edition ☀️

Skip the crowds, follow along and get a feel for the places that make Montauk feel like home.

08/11/2026

Summer Nostalgia, Part IV: School’s Out

Long days, scraped knees and whatever you can pull up from the bottom.

08/09/2026

Summer Nostalgia, Part III: Our Favorite Pastime

A little summer swell in the water- the whole crew is around, sharing waves all day under the watchful eye of a seasoned waterman.

08/06/2026

Summer Nostalgia, Part II: On Ice

Address

28 S. Etna Avenue
Montauk, NY
11954

Opening Hours

Monday	10am - 4pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	10am - 4pm
Saturday	10am - 4pm
Sunday	10am - 4pm

Website

http://whaleboneapparel.com/

Alerts

Be the first to know and let us send you an email when Whalebone posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Whalebone:

Want your business to be the top-listed Clothing Store in Montauk?