ESTERO

ESTERO Morro Bay, CA- ESTERO started with Sam and Teddy, two firefighter/paramedics with an idea to make some cool stuff and help those in need.

ESTERO was founded with a focus to make some cool stuff and help those in need. 20% of sales donated to local non-profit organizations benefitting the community🤙🏽 They tossed ideas around while waiting for waves between sets out in the lineup. Seeing a few brands out there they both wanted to make their own surf apparel with local flavor. The two thought about all aspects of the industry and aimed

to capture the Central Coast vibe that magically has an effect on its citizens and visitors. Sam and Teddy sketched several concepts and finally came up with a few designs. A brand logo was really priority one so they put some stuff together for a friend to review. That friend is Troy, of Monster & Sea. Troy finalized a logo design and they were stoked so they acted on it. Monster & Sea gives 10% of their sales to help others so we wanted to follow suit. ESTERO donates a portion of sales proceeds to the local charitable organizations: OPERATION SURF, Morro Bay National Estuary Program, and San Luis Obispo County Firefighters Benevolent Association.

Today’s Adopt-A-Highway pickup with 3 bags and some sizeable roadside debris…and 3 ticks
04/29/2026

Today’s Adopt-A-Highway pickup with 3 bags and some sizeable roadside debris…and 3 ticks

flowstate…
03/13/2026

flowstate…

Sol de Noche…
02/22/2026

Sol de Noche…

High line…
01/22/2026

High line…

01/17/2026

The goodness…

Grabbing goodness…
12/02/2025

Grabbing goodness…

New ESTERO “Shoreline tee”…now in stock
11/05/2025

New ESTERO “Shoreline tee”…now in stock

ESTERO “Shoreline” Tee • Available in orange on black or orange on navy • Link in bio
10/07/2025

ESTERO “Shoreline” Tee • Available in orange on black or orange on navy • Link in bio

This week’s haul, two bags of rubbish: tons of cigarette butts, a dog collar, several water bottles and tallboys, clothi...
08/15/2025

This week’s haul, two bags of rubbish: tons of cigarette butts, a dog collar, several water bottles and tallboys, clothing, food wrappers, and more. Broke two trash grabbers while doing the duty. Ran out of trash bags but restocked at
Let’s all do our part to keep our home clean.

Archive: Rainbow sherbs…
08/11/2025

Archive: Rainbow sherbs…

Address

Morro Bay, CA
93442

Opening Hours

Monday 12pm - 5pm
Tuesday 12pm - 5pm
Wednesday 12pm - 5pm
Thursday 12pm - 5pm
Friday 12pm - 5pm
Saturday 12pm - 5pm

Telephone

+18052359393

Website

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