Dear Lucy

10/21/2026

50 Days In. 50 Days Without a Storefront.
After nearly 20 years in retail, I’m figuring out what this next chapter looks like. And I’ve learned a few things.

1. I still love what I do. Finding great pieces, discovering brands, and putting together edits. Turns out, I didn’t need a storefront to love the part of retail that made me fall in love with it.

2. I’ve gained followers. I’ve lost followers. I get it. Things are different. I’m asking people to follow something I haven’t entirely figured out myself.

3. I hate being in front of the camera. There, I said it. Maybe my confidence has taken a hit this past year. Maybe I’m just not that person. Watching myself on video makes me cringe. Still working on that one!

4. Starting over is humbling. Some days I feel like I’m onto something. Other days I wonder if anyone is even paying attention.

5. I miss the people. The customers, the girls I got to work with on the floor, the conversations, helping someone find something they love. I don’t miss the overhead or the stress, but I definitely miss that part.

6. Loving something and making a living from it are two very different things. I’m learning that the hard way. But I’ve been in this position with a storefront too.

7. I don’t know exactly where this is going. And for someone who’s always had a plan, that’s uncomfortable.

So, 50 days in, I don’t have an amazing success story. I’m still learning, still trying, and still finding things I love.
To everyone who’s stuck around, thank you.
Here’s to the next 50 days.

10/20/2026

The Fall Jacket Edit 🍂

I have a confession: I have a serious jacket obsession. And I’ve always believed that the jacket makes the look.

Give me a great pair of jeans, a simple tee, and a fabulous jacket, and suddenly you have an outfit. It’s that one piece that pulls everything together and makes even the simplest basics feel effortlessly styled.

This fall, I’m loving all the textures, patterns, and details—faux fur, classic houndstooth, leather, belted silhouettes, and everything in between.

From Z Supply and BLANKNYC to Varley and more, I’ve rounded up my favorite jackets of the season. These are the pieces that do all the work so the rest of your outfit doesn’t have to.

Shop my Fall Jacket Edit at Dear Lucy Edits! 🤎

10/19/2026

🖤 A little witchy, a little fun, and still very me.

I used to love dressing up for Halloween, and when my kids were little, October meant hand-making their costumes and fully getting into the spirit. Those were some of my favorite memories.

Now they’re older and definitely not looking for mom-made costumes anymore, but I still like to celebrate in my own way.

For me, that means leaning into a look that feels festive without feeling like a costume — all black, a little sparkle, a little drama, and just enough witchy energy to make it fun.

These looks are my kind of Halloween dressing: chic, playful, and easy to wear beyond one night.

Because even if the costume-making days are over, I’m still not ready to give up the magic of October. ✨

10/18/2026

https://www.dearlucyedits.com/blogs/style-stories/the-fall-sports-mom-edit-sideline-style-for-chilly-mornings-busy-weekends

Sports mamas this one is for you- New blog post up!

Shop fall sports mom outfits with Dear Lucy Edits. Discover cozy fleeces, stylish jackets, athletic pants, heated vests, and sideline essentials.

10/17/2026

FALL SPORTS MOM EDIT 🍂

I’ll admit it — I’m a busy golf mom and already filling up my son’s calendar for fall!

Even though it hasn’t gotten chilly here in South Carolina yet, I definitely remember those winter tour months when I would absolutely freeze if I wasn’t dressed right. If you’ve ever spent hours outside at a golf tournament, cross country meet, soccer game, or football field, you know exactly what I mean.

Last year for my birthday, my family gave me a heated vest and let me tell you… total lifesaver. One of those things you don’t realize you need until you have it, and now I can’t imagine cold mornings without it.

So I pulled together my Fall Sports Mom Edit with all the pieces I reach for when I want to be comfortable, warm, and still feel pulled together — think cozy fleeces, quilted pullovers, easy pants, practical layers, sneakers, beanies, crossbody bags, and yes… a heated vest for those really cold game days.

Because whether you’re heading to the golf course, standing on the sidelines at soccer, waiting at cross country, or spending your Friday night at football, dressing right makes all the difference.

Shop my Fall Sports Mom Edit on ShopMy — link in bio.

What sport are you spending your fall weekends watching?

10/16/2026

5 THINGS I’D PUT ON THE FLOOR THIS WEEKEND

After nearly 20 years in retail, I still find myself putting together collections in my head, especially on Fridays!

If I were merchandising my store this weekend, these five pieces would be front and center.

🍂 THE SWEATER: A little equestrian inspiration from White + Warren. Love the embroidered detail and classic fall feel.
🍂 THE JACKET: A fabulous plaid blazer from Tuckernuck. The kind of layering piece that instantly makes an outfit.
🍂 THE DENIM: AGOLDE’s Ren wide-leg jean. A great wash, a flattering silhouette, and the perfect foundation for fall dressing.
🍂 THE SHOE: Chocolate brown Mary Janes. A fresh alternative to your everyday ballet flat.
🍂 THE BAG: Clare V.’s truffle suede messenger. Beautiful texture, gorgeous color, and the perfect finishing touch.

A LITTLE RETAIL LESSON 📚
One thing I learned over the years? Great merchandising is about telling a story. It’s not just five beautiful pieces—it’s how they work together.

The colors, textures, and silhouettes should make sense as a collection. And when customers can envision the complete outfit, they’re much more likely to fall in love with more than one piece!

That’s exactly how I’d build a Friday floor display.

Shop all 5 of my weekend picks on ShopMy! Link in bio.
Which piece would you grab first?

xx, Dear Lucy Edits

10/16/2026

Check out our latest blog post!

Discover my favorite MOTHER Denim jeans, from relaxed and wide-leg fits to patch pockets, cropped styles, and barrel legs. Plus, a retail lesson from 2010.

10/15/2026

THE MOTHER EDIT | My Current Favorite Denim! 👖

If you know me, you know I LOVE great denim, and right now MOTHER is at the top of my list!

From loose, relaxed silhouettes and flattering flares to retro-inspired patch pockets, cropped styles, and the barrel-leg trend, MOTHER has something for everyone. I’ve rounded up my current favorites in The MOTHER Edit!

As I write this, I’m actually wearing the same jeans I’ve practically lived in since summer—The SNACKS! Lemon Twist. Seriously, SO comfortable. They’re one of those pairs you put on and don’t want to take off!

A LITTLE RETAIL LESSON 📚
Here’s something you might not know. I first brought MOTHER Denim into my store back in 2010, when the brand was just getting started.

And guess what? They didn’t sell!

I loved the line, but my customers weren’t quite ready for it. Eventually, I marked them down to $50 a pair just to clear them out. Yes, $50 for MOTHER jeans!

Fast-forward to today, and MOTHER has become one of the most sought-after denim brands around.

Sometimes in retail, when you’re first, you’re last.
Being ahead of a trend doesn’t always mean you’re going to sell it. Timing is everything, and I’ve learned that lesson more than once over my years in retail!

Sixteen years later, I’m still a MOTHER fan—only now everyone else seems to be, too!

I’ve pulled together my favorite styles, from everyday classics to the trendier silhouettes worth trying.

Shop The MOTHER Edit on my ShopMy! Link in bio.
RetailLessons Jeans

10/14/2026

SAM EDELMAN | FALL 2026 🤎

If I were buying shoes for the store this fall, these are the Sam Edelman styles I’d put on the floor.

And I think this group pretty much covers all the bases.

A great tall boot. A classic Chelsea. The ankle boot that makes the outfit. Loafers + ballet flats for everyday. A couple of really good sneakers. Pumps when you need to dress up. And a velvet Mary Jane because every shoe assortment needs something a little fun.

After nearly 20 years of buying shoes, I still look at a collection the same way I always did: What will she actually wear? What feels new? And what earns its spot in the closet? These passed the test.

THE FALL SHOE LINEUP:
👢 Knee-high boots
🖤 Chelsea + ankle boots
🤎 Loafers + ballet flats
👟 Everyday sneakers
✨ Pumps + something special

If I still had a sales floor, this is what you’d see on it.
Shop my Sam Edelman Fall 2026 picks through the link in bio.

THINK OF ME AS YOUR BUYER. I’LL FIND THE GOOD ONES. ✓

10/13/2026

Tried on this new woven style from Sam Edelman, and I can confidently say it would have made my Fall ’26 buy list! 🤎

The texture, the color, the silhouette — exactly the kind of shoe I would have loved bringing into Dear Lucy. It’s versatile, easy to style, and has just enough detail to make it interesting.

Once a shoe buyer, always a shoe buyer. Some habits never change!