ODAAT

Design with Intention.

09/23/2026

Lately, we’ve received a lot of DMs and tags from people bringing our hats along for the miles.

A lot of you are heading to Berlin this week for the marathon. Then Chicago. Then New York.

I just wanted to say thank you.

We’re a small company. Every message, every photo, every tag means more than you probably realize. Seeing something we made become a small part of something you’ve worked so hard for is incredibly meaningful to me.

And it’s not just running. Whether you’re training for a marathon, building a business, changing your life, or simply trying to get a little better at something every day, hearing from you means a lot.

Early mornings. Long runs. Hard days. Different cities. Different reasons for doing it.

We’re working hard over here too. Trying to make better things, create new products, and continue to build ODAAT into something worthy of the people who bring it along.

So to everyone heading to a starting line this fall, and to everyone quietly putting in the work wherever you are:

Thank you for bringing us with you.

It keeps us going, too.

Jeremy

Photos from:
Karen Lui
Tyrone Mision
Mark Nendick Ultra Endurance Athlete
_mrmil
Jordan Balolong
Cody Vickers
Fernando “Mostro” De Barros | Running | Fitness
Chris Li
Bronson
Anthony Perez
Will🇸🇻

If you’d like to be included in a future post, send us a photo or tag us along the way.

08/27/2026

KyoPace Running Cap.

Black is back in stock.

Stretch-woven shell
Birdseye mesh ventilation
Reflective 一歩 front
Reflective rear details
Adjustable cord-lock

Built for pace, worn everywhere else.

Available in black and white.

Photography by RYO KAWANO / hyogen
Featuring オダヒロト / Hiroto Oda and 清野明香 / Haruka Kiyono

07/29/2026

Calm in the Chaos.

Before the meeting.
Before the race.
Before the school pickup.
Before the difficult conversation.
Before the first day.

Worn for all of it.

Photographs by JSETUPS by J Æ

07/27/2026

Four years ago today I had my last drink.

A year later I started ODAAT.

I was building a business. Most days I was also just trying to get through the day and then do it again tomorrow.

Turns out those were the same thing.

I wake up early. I train. I build. I try to be a better husband and dad than I was yesterday.

I’ll still spend a week obsessing over a fabric or a label nobody will notice.

Small decisions, repeated. That’s the whole thing.

Three years later, the brand looks nothing like it did on day one. Neither do I.

We moved into a new studio. We’re still family run and I still see every order that goes out.

The part I never expected was all of you.

The messages. The photos. Seeing ODAAT show up all around the world.

Something that started with me trying to string together a few decent days is now on people I’ve never met.

I still don’t know what to do with that.

Thank you for every order and every message.

It’s not lost on me.

Three years of ODAAT.

Four years sober.

Still here.

— Jeremy

07/16/2026

Calm in the Chaos

Now in a refined boxy silhouette.

07/02/2026

Designing the Signature Cap meant resisting the urge to add.

Throughout the process, we spent more time deciding what to leave out than what to put in. We wanted the Signature Cap to become the simplest expression of ODAAT. A piece where material, fit, and proportion take the place of unnecessary detail.

When it came time to photograph it, we found RYO KAWANO / hyogen through what felt like a series of random connections.

Before we had even met, he asked something no one else had. He wanted to understand why ODAAT exists.

It was clear we shared the same approach: understand the story before making the photograph.

A big thank you to 𝗖𝗮𝗳𝗲&𝗕𝗮𝗿 𝗖𝗵𝗶𝗹𝗹'𝘀 𝗞𝘆𝗼𝘁𝗼 for opening their doors before service and allowing us to photograph in a space of concrete, wood, and natural light. It never competed with the product. It simply gave it room to exist.

Featuring

Seeing people come back for a second color has probably been the most rewarding part. It tells us the Signature Cap became what we hoped it would: the one you reach for often.

Thank you for the support.

06/04/2026

Signature Cap. Burgundy.

Brushed cotton construction. Unstructured form.

Designed to sit naturally and shape over time.

Finished with a self-fabric strap, metal adjuster, and crane embroidery at the front.

Available in four colors.

05/26/2026

Closed the studio for three months and went back to Kyoto.

Met with , .oda, and .

We brought samples into the city and let Kyoto shape the rest.

The KyoPace Cap was designed as a lightweight performance cap for movement and repetition.

Shipping begins next week.

05/25/2026

Our new Calm in the Chaos tee features an updated boxy cropped fit.

We’ve had a lot of questions about the crop, so we wanted to show the fit more clearly on body.

The silhouette was designed to sit slightly shorter with more structure through the body and sleeves.

Not oversized in length.
Not aggressively cropped.

The model photographed is 6’1” wearing a size Large for reference.

Full sizing measurements are available on the website.

04/19/2026

一歩.
“One Step.”

The KyoPace Running Cap is designed for the work you repeat.

The 一歩 mark is reflective.
Subtle in daylight.
More visible at night.

Stretch-woven shell
Birdseye mesh ventilation
Reflective rear detailing
Adjustable cord-lock

Shot in Kyoto.

Pre-order now open.
Limited run.

Photography by
Featuring .oda

Address

Mystic, CT

Website

https://odaatapparel.com/

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