ODAAT

ODAAT Design with Intention.

07/16/2026

Calm in the Chaos

Now in a refined boxy silhouette.

07/16/2026

Our best-selling tee.

Rebuilt.

Limited to 500 pieces.

07/16/2026

The original Calm in the Chaos became our best-selling tee.

But we knew it could be better.

A refined fit. Updated typography. A cleaner graphic.

Limited to 500 pieces.

Designing the Signature Cap meant resisting the urge to add.Throughout the process, we spent more time deciding what to ...
07/02/2026

Designing the Signature Cap meant resisting the urge to add.

Throughout the process, we spent more time deciding what to leave out than what to put in. We wanted the Signature Cap to become the simplest expression of ODAAT. A piece where material, fit, and proportion take the place of unnecessary detail.

When it came time to photograph it, we found RYO KAWANO / hyogen through what felt like a series of random connections.

Before we had even met, he asked something no one else had. He wanted to understand why ODAAT exists.

It was clear we shared the same approach: understand the story before making the photograph.

A big thank you to 𝗖𝗮𝗳𝗲&𝗕𝗮𝗿 𝗖𝗵𝗶𝗹𝗹'𝘀 𝗞𝘆𝗼𝘁𝗼 for opening their doors before service and allowing us to photograph in a space of concrete, wood, and natural light. It never competed with the product. It simply gave it room to exist.

Featuring

Seeing people come back for a second color has probably been the most rewarding part. It tells us the Signature Cap became what we hoped it would: the one you reach for often.

Thank you for the support.

Signature Cap. Burgundy.Brushed cotton construction. Unstructured form.Designed to sit naturally and shape over time.Fin...
06/04/2026

Signature Cap. Burgundy.

Brushed cotton construction. Unstructured form.

Designed to sit naturally and shape over time.

Finished with a self-fabric strap, metal adjuster, and crane embroidery at the front.

Available in four colors.

05/26/2026

Closed the studio for three months and went back to Kyoto.

Met with , .oda, and .

We brought samples into the city and let Kyoto shape the rest.

The KyoPace Cap was designed as a lightweight performance cap for movement and repetition.

Shipping begins next week.

Our new Calm in the Chaos tee features an updated boxy cropped fit.We’ve had a lot of questions about the crop, so we wa...
05/25/2026

Our new Calm in the Chaos tee features an updated boxy cropped fit.

We’ve had a lot of questions about the crop, so we wanted to show the fit more clearly on body.

The silhouette was designed to sit slightly shorter with more structure through the body and sleeves.

Not oversized in length.
Not aggressively cropped.

The model photographed is 6’1” wearing a size Large for reference.

Full sizing measurements are available on the website.

一歩.“One Step.”The KyoPace Running Cap is designed for the work you repeat.The 一歩 mark is reflective.Subtle in daylight.M...
04/19/2026

一歩.
“One Step.”

The KyoPace Running Cap is designed for the work you repeat.

The 一歩 mark is reflective.
Subtle in daylight.
More visible at night.

Stretch-woven shell
Birdseye mesh ventilation
Reflective rear detailing
Adjustable cord-lock

Shot in Kyoto.

Pre-order now open.
Limited run.

Photography by
Featuring .oda

一歩.One Step.The KyoPace Running Cap is built for the kind of run you don’t post about.The 一歩 mark is reflective.Subtle i...
04/18/2026

一歩.
One Step.

The KyoPace Running Cap is built for the kind of run you don’t post about.

The 一歩 mark is reflective.
Subtle in daylight.
More visible at night.

Stretch-woven shell
Birdseye mesh ventilation
Reflective rear detailing
Adjustable cord-lock

Shot in Kyoto.

Pre-order now open.
Limited run.

Photography by
Featuring

The Signature Cap.Rice Paper.Brushed cotton. Unstructured.Crane at the front.Photography: Location: .ig
04/14/2026

The Signature Cap.
Rice Paper.

Brushed cotton. Unstructured.
Crane at the front.

Photography:
Location: .ig

Address

Mystic, CT

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