Back of the Bay Boutique

Back of the Bay Boutique Back of the Bay is the premier resort-wear boutique located on 5th Ave in beautiful Naples, Florida. Shop in-store or online.
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We offer stunning ladies' fashion from brands like Lulu-B, Alessandra, Crystalady, XCVI, Tango Mango & more!

Sometimes the piece you weren't looking for becomes the one you wear the most.✨15% OFF everything online.Happy browsing!
07/25/2026

Sometimes the piece you weren't looking for becomes the one you wear the most.

✨15% OFF everything online.

Happy browsing!

Which of these is coming home with you? Pssst... both is an acceptable answer!
07/24/2026

Which of these is coming home with you? Pssst... both is an acceptable answer!

This stunning lace jacket is the perfect layer for breezy evenings, brunch with friends, vacations, or adding a little e...
07/24/2026

This stunning lace jacket is the perfect layer for breezy evenings, brunch with friends, vacations, or adding a little elegance to your everyday style. Pair it with the ORIGINAL lace denim jeans or a summer dress dress, it's an effortlessly chic look you'll reach for again and again.

Life's too short for a closet full of "it's okay."Find something you absolutely love.✨15% OFF everything onlineNo code n...
07/24/2026

Life's too short for a closet full of "it's okay."

Find something you absolutely love.

✨15% OFF everything online
No code needed.

Confidence starts with the perfect outfit like this stunning white lace combination!
07/23/2026

Confidence starts with the perfect outfit like this stunning white lace combination!

07/23/2026

Which of these Lulu-B Ocean Shells Blue styles is your favorite? Let us know in the comments!!

If you're still thinking about it...that's your sign.✨15% OFF everything onlineAutomatically applied at checkout.Go get ...
07/23/2026

If you're still thinking about it...that's your sign.

✨15% OFF everything online
Automatically applied at checkout.

Go get the piece you keep coming back to.

Just a little sneak peek of what awaits you when you shop Back of the Bay 5th Avenue!! Remember that lots of styles are ...
07/22/2026

Just a little sneak peek of what awaits you when you shop Back of the Bay 5th Avenue!! Remember that lots of styles are discounted by 50% and some even up to 70%!! See you soon!

5th Avenue South Tin-City Naples

Today feels like a good day to fall in love with your wardrobe again.✨ 15% OFF everything online✔ Discount automatically...
07/22/2026

Today feels like a good day to fall in love with your wardrobe again.

✨ 15% OFF everything online
✔ Discount automatically applied
✔ No code needed

And if you're nearby, Christmas in July is happening now at Back of the Bay and ULLI's with incredible in-store savings of up to 70% waiting for you.

5th Avenue South
Tin-City Naples

Now THIS is what we love to see!! There's nothing better than hearing how much you enjoyed your shopping trip at one of ...
07/21/2026

Now THIS is what we love to see!! There's nothing better than hearing how much you enjoyed your shopping trip at one of our locations or the memories you made while wearing your new outfit!

Address

616 5th Avenue S
Naples, FL
34102

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

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