Fluke Apparel Company

08/27/2026

Any coast. Any ocean. Always Fluke. 🌊

The Tavernier Trucker — built for wherever the water takes you.

08/24/2026

AMBASSADOR SPOTLIGHT 🌊

Meet Piper Piper Banks — bringing a little Fluke wherever she goes.

We love seeing our Fluke Crew out there repping the brand and making it their own.

Want to be featured next? Tag Fluke Apparel or send us your best Fluke shot.

📸 Piper

08/20/2026

The new Fluke headwear drop is live.

Five fresh styles built for long days outside. From the course to the coast and everywhere in between.

Lightweight. Breathable. Coastal by design.

Shop the new hats now.

08/18/2026

Fluke Hat Drop lands Thursday. 🧢

New fits. New patches. Coastal performance, dialed in.

Swipe for a first look—then tell us which one has your attention.

08/17/2026

Your golf polo shouldn’t feel like a golf polo.

Soft. Lightweight. Built to move. Good enough for 18, clean enough for whatever comes after.

Right now: Buy one polo, get your second for $25.

Shop the Summer Polo Sale. 🌊

08/17/2026

08/12/2026

One of the originals. Still one of the favorites.

The Skelly Hand has been in the Fluke tee lineup since the early days—and lately, you guys have been grabbing it again in a big way.

Some designs have their moment. The good ones stick around. 💀🤙

08/11/2026

Now that’s a day offshore.

Big fish. Open water. Full sun.

The Shore Born Sun Hoodie in Coral—lightweight UPF 50 protection built for long days on the water. #

Shout out to Fluke Ambassador Christian Maldonado on this catch!

08/10/2026

The kind of review that says it all. 🎣

“My grandson loved staying cool fishing on a hot Jersey beach day. I loved the sun protection!” — Lee Z. ★★★★★

The Kids Sun Shirt—made for long casts, hot beach days, and summers at the Jersey Shore.