DECOY Apparel Co.

07/19/2026

From above, the prairie potholes look quiet.

But a marsh is never idle. Grass holds. Water gathers. Birds return where the work has been tended. Long before fall, the people who care about waterfowl are already thinking about what comes back.

That is where this story begins.

July 23.

07/19/2026

Fall is coming, but its still beach season. Get out there and enjoy it!

07/18/2026

Conservation has an origin point.

Not in a boardroom. Not in a slogan. On water, among birds, with people who knew that taking from a marsh carried a responsibility to give something back.

That line is about to come into view.

July 23.

07/17/2026

07/15/2026

07/13/2026

Redfish country in July asks a man to dress for heat, glare, and the ride back. The Outer Banks Sport Shirt belongs from boat to dock, when the day keeps moving and the shirt still needs manners. The Inshore Shirt is the working piece for sun, water, and time on the flat. When the tide starts moving and the heat settles in, which fishing shirt goes in the bag first?

https://www.decoyapparelco.com/products/outer-banks-fishing-shirt

https://www.decoyapparelco.com/products/inshore-shirt

07/11/2026

For the sporting life between the seasons. The DECOY Spring / Summer Collection.

07/09/2026

Spring gives way to summer quietly on the coast. A bird in the timber. A boat at the landing. Light on the water after supper.
The work changes with the heat, but the life does not stop. There will be cool mornings again soon enough. For now, this is the day in front of us.
The good old days are now.
� �

07/06/2026

From Des Moines to Oshkosh, the road runs through the places where the sporting life is already underway.
This fall, we will be at the shows, fairs, and tournaments where plans get made, old friends are found, and a man sees what belongs in the months ahead.
Stop by. Shake a hand. See A New Kind of Old in person.
Des Moines | July 24-26
Memphis and Richmond | July 31-August 2
Ramsey | August 7-9 and August 14-16
Virginia Beach | August 19-22
Oshkosh | August 22-23

 
 


07/04/2026

A Carolina dock at midday. The boat tied off, the dog asleep in the shade, the rod against the rail. What our grandfathers carved out for us was the right to keep this kind of afternoon, and the responsibility to keep it well. Where will you tend yours this Fourth?