DECOY Apparel Co.

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DECOY Apparel Co. DECOY provides heirloom-grade sporting apparel and decoys to preserve your sporting tradition. Out with the new. In with the old.
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DECOY is a heritage-driven American sporting brand rooted in the traditions of hunting, fishing, and coastal life. From our heirloom-grade wood decoys to timeless sporting apparel inspired by classic field style, everything we make is built to preserve the sporting tradition for the next generation.

A system is two pieces built to work together, not two separate purchases that happen to layer. The Sportsman's Layering...
10/17/2026

A system is two pieces built to work together, not two separate purchases that happen to layer. The Sportsman's Layering Jacket is the inner half of that system, worn alone or under the Sportsman's Field Coat, close cut through the chest and shoulders so neither piece fights the other.

Open the lining and four sporting elements work through the satin: Wings, Woods, Water, Wh***ey. That is what makes this a designed piece, not an afterthought stitched in for layering.

Which of the four would you have picked yourself?

https://www.decoyapparelco.com/collections/fall-winter-2026

Oyster shell and recycled bottles, spun into yarn. That is Seawool, and it is the whole argument for this cardigan befor...
10/15/2026

Oyster shell and recycled bottles, spun into yarn. That is Seawool, and it is the whole argument for this cardigan before anything else gets said.

The Hemingway carries it in a shawl collar and cable knit, horn-tone buttons, a hip pocket built for a hand on a cold porch. The material also controls odor and wicks moisture.

https://www.decoyapparelco.com/collections/fall-winter-2026

What do you expect a sweater to be made of?

10/14/2026

Shells, a license, a spare key, a second call. A walk-in carries what the morning asks for, and this bag gives each thing its own place. The Gentleman's Ditty Bag opens at the lid, with a hidden zippered pouch beneath it, a main compartment on a top zipper, and a front pouch closed with 2 brass press snaps. Inside the lid, the label reads Seasoned by and Passed to. What do you carry in on a walk-in that you would not leave behind?

https://www.decoyapparelco.com/products/waxed-canvas-ditty-bag-fall-26

The Fedora moves from the field into wherever the day takes it next, brim set, the shape holding on its own. This is not...
10/12/2026

The Fedora moves from the field into wherever the day takes it next, brim set, the shape holding on its own. This is not a piece to buy for her. It is a piece she reaches for herself, on her own terms, in whichever color suits the day.

Cream or Mocha, same shape either way.

Which colorway do you reach for first?

https://www.decoyapparelco.com/collections/ladies-hats

He's at the tailgate before you have your boots on, ears forward, reading the yard for something you have not noticed ye...
10/11/2026

He's at the tailgate before you have your boots on, ears forward, reading the yard for something you have not noticed yet.

He always knows first.

10/10/2026

Sure, you could zip your heirloom-grade sh***un in plastic. But why would you? A gun that's been passed down deserves a case, not a sack. The Wingshooter's Waxed Floating Case holds most sh***uns up to 52 inches, snug in a fleece liner. Go over the side with it, and it floats.

Would you trust yours to a plastic bag?

https://www.decoyapparelco.com/products/wingshooter-s-waxed-floating-case-fall-26

10/08/2026

The Stormy Kromer shows up in more than one place. First light on a boat ramp, an ordinary afternoon, in the marsh where things never quite dried out. A cap built in 1903 for a railroad engineer who kept losing his to the wind still does the same job today, whether that is a duck call in the marsh or birds carried out at last light.

FrogSkin Camo or To***co, same cap, same standard, wherever the day takes it.

https://www.decoyapparelco.com/products/stormy-kromer-x-decoy-collab-hat-fall-26

Where does yours go the most?

Sunday, October 25, from 3 to 5 PM, at Broomsedge Sporting Lodge in Soperton, Georgia. DECOY and Broomsedge are hosting ...
10/08/2026

Sunday, October 25, from 3 to 5 PM, at Broomsedge Sporting Lodge in Soperton, Georgia. DECOY and Broomsedge are hosting an afternoon of decoy painting and wild game.
You will paint your own heirloom-grade wooden canvasback decoy with hands-on instruction, while Broomsedge’s executive chef guides you through a range of wild game dishes, every one taken from the Broomsedge property.
One afternoon, a brush in your hand, and a table set from the land.
To purchase tickets, contact Broomsedge Sporting Lodge.

Three hats, three different weather problems, not a matching set.The Jones Hat traces back to St. Joseph, Missouri, 1881...
10/07/2026

Three hats, three different weather problems, not a matching set.

The Jones Hat traces back to St. Joseph, Missouri, 1881: a rounded crown, a short stitched brim, ear flaps that come down when it matters. The Jeep Hat descends from the Army's wool knit cap worn under a steel helmet, a short bill built for close, cold work. The FrogSkin Camo Toboggan solves a third kind of cold, no brim, no ear flaps, just a knit form built to hold heat.

Which one lives in your truck?

https://www.decoyapparelco.com/collections/classic-hats

Address

1102 US Highway 70 E
New Bern, NC
28560

Opening Hours

Monday 9am - 3pm
Tuesday 9am - 3pm
Wednesday 9am - 3pm
Thursday 9am - 3pm
Friday 9am - 3pm

Telephone

+18007181625

Website

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