Surf, Wind, and Fire

07/09/2026

New deck day never gets old. 🤙

George helped Jordan build a custom setup from the ground up.

If you’re looking for a board that’s more you than off-the-shelf, come build one with us.

07/08/2026

Your beach setup just got an upgrade. 🌊

Shibumi Shades are back in Coral and Sunrise, and the new Sky beach chairs have landed too. Lightweight, packable, and ready for long days by the water.

Which color are you taking to the beach? ☀️🏖️💙

07/06/2026

It’s a hot one. ☀️
Good thing easy summer style exists. Lightweight dresses, sandals, and everything you need to stay comfortable while exploring Downtown New Bern.

Come cool off and see what’s new at Surf, Wind & Fire.

07/04/2026

06/30/2026

🌿 Heading out on the trail? Don’t forget one of the smallest—but most important—pieces of gear.

TickCheck removal tools make it easy to safely remove ticks from both people and pets. They’re compact enough to keep in your pack, first aid kit, glove box, or wallet, so they’re always ready when you need them.

Stop by SWF before your next adventure! 🥾🐾

06/28/2026

The Fahlo friends are back. 🐢🦈🦦

Each plush and bracelet connects to a real animal you can track, turning a small gift into a little adventure with a purpose.

Wildlife, learning, and something cute to hold onto — no wonder kids love them.

Which animal would your little one pick first?

📍 Surf, Wind & Fire – New Bern

06/26/2026

250 years of adventure deserves a great tee. 🇺🇸

This year marks America’s 250th birthday, and we’re loving how Life is Good celebrates it—with a little humor and a lot of optimism.

George picked one of our favorites, but there are plenty more patriotic designs in store to help you celebrate summer and this historic milestone.

Here’s to 250 years—and many more adventures ahead. ❤️🤍💙

06/23/2026

Good cups have a way of becoming your favorite cup.

Our new SWF x Pirani cups are here and ready for coffee runs, road trips, dock days, and whatever adventure comes next. We love gear that gets used every day, and these fit right in.

Available now in a handful of fun colors. 🌲☀️🌊

06/21/2026

Just two ‘doods’ hanging out. 😎🐾

This Father’s Day, we’re celebrating the simple things: a shady spot, a comfortable hammock, your best four-legged buddy, and nowhere you have to be.

Featuring ENO, Rainbow Sandals, Suncloud sunglasses, and Free Fly sun protection, this might just be the perfect recipe for a Sunday well spent.

Still looking for a gift for Dad? We’ve got plenty of ideas for dads who’d rather be outside.

Happy Father’s Day from all of us at Surf, Wind & Fire! 🌲☀️