Frog Hollar Outdoor

Frog Hollar Outdoor Apparel and accessories outdoor store created by local New Braunfels husband & wife. Frog Hollar repr
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Sunday staff pick! We all are loving the new  arrivals. Who doesn’t love  ? Perfect for at the lake or a day out downtow...
04/07/2024

Sunday staff pick! We all are loving the new arrivals. Who doesn’t love ? Perfect for at the lake or a day out downtown.☀️🌊

Open 11-4

It’s almost eclipse time! With every purchase we are giving out a free pair of eclipse glasses while supplies last!🌒🕶️Wi...
04/06/2024

It’s almost eclipse time! With every purchase we are giving out a free pair of eclipse glasses while supplies last!🌒🕶️

Wine and beer fridge is open and on us!🍻🥂

Open 10-6

Preview of a few select NEW  we just got in. Stay tuned to see more styles for boys, girls dresses & swim and men’s guay...
04/04/2024

Preview of a few select NEW we just got in. Stay tuned to see more styles for boys, girls dresses & swim and men’s guayaberas & swim. This brand is everyone’s favorite because of their UPF 50+, stain resistant and quick dry clothing.

Open today 10-6.

Just in…cozy and comfortable lounge around sets from . These are extremely soft with a brushed knit. All sold separately...
04/03/2024

Just in…cozy and comfortable lounge around sets from . These are extremely soft with a brushed knit. All sold separately so you can mix and match. Sizes XS-XL, $44-$46
📸 from Southern Shirt.

Open today 10-6.

Transformation Tuesday…out with Easter vibes and now just spring vibes! 🌸☀️Come stop by this week and check out all of o...
04/02/2024

Transformation Tuesday…out with Easter vibes and now just spring vibes! 🌸☀️

Come stop by this week and check out all of our new spring arrivals! We have more coming this week!

Open today 10-6.

Happy Easter from our Frog Hollar family to yours! 🐰🪺 We will be closed today so everyone can enjoy time with family/fri...
03/31/2024

Happy Easter from our Frog Hollar family to yours! 🐰🪺

We will be closed today so everyone can enjoy time with family/friends. We will open back up on Tuesday as normal.

New Destination Unknown Baja Button-Up Shirt and Par Fore Printed Polo from  . We love seeing these bright spring colors...
03/30/2024

New Destination Unknown Baja Button-Up Shirt and Par Fore Printed Polo from . We love seeing these bright spring colors! ☀️🌸🌊

Come see us to get those last Easter Basket fillers and family photo outfits!🐰🐣

Wine and beer fridge is open and on us!🍻🥂

Open 10-6

The Easter Bunny stopped by a little early to see us. Come shop with us and pick an egg to see what surprise you get!🐣 F...
03/29/2024

The Easter Bunny stopped by a little early to see us. Come shop with us and pick an egg to see what surprise you get!🐣 From free goodies to special deals who knows what you’ll find!☀️🐰

Today and tomorrow only, 29-30th. We will be closed Easter Sunday.

Open 10-6

Pickleball or tennis players…we gotcha covered and even better, so does Two Rivers Running store! We just got a new On T...
03/28/2024

Pickleball or tennis players…we gotcha covered and even better, so does Two Rivers Running store! We just got a new On The Court 13” skirt from and paired it with some new ASICS shoes from Two Rivers.
Stop by both neighboring stores for your next outfit for the court!

Open today 10-6.

Just Fore Fun ⛳️…we have new polos from  and  hats perfect for your next golf game. Open today 10-6.                    ...
03/27/2024

Just Fore Fun ⛳️…we have new polos from and hats perfect for your next golf game.

Open today 10-6.

Sunday Staff Pick…we are sharing more Women’s new arrivals and Ellie’s favorite travel pieces. Ellie is traveling to Eur...
03/24/2024

Sunday Staff Pick…we are sharing more Women’s new arrivals and Ellie’s favorite travel pieces. Ellie is traveling to Europe this summer and picked the matching AstroKnit as her favorite “airport” outfit. Then you can’t go wrong with a classic flowy black dress from . Throw in a comfortable, lightweight short overall from for fun over a bathing suit or tee and you have 3 different looks for any of your travel adventures!

Open today 11-4.

Julie in new  and  knit tops. Perfect for this Spring weather!🌸Wine and beer fridge open, drinks on us!✨🍻🍾Open 10-6.    ...
03/23/2024

Julie in new and knit tops. Perfect for this Spring weather!🌸

Wine and beer fridge open, drinks on us!✨🍻🍾

Open 10-6.

Fun Fact Friday…In 1901, the Texas Legislature named the bluebonnet the state flower. Also, Texas was the first state to...
03/22/2024

Fun Fact Friday…In 1901, the Texas Legislature named the bluebonnet the state flower. Also, Texas was the first state to plant flowers alongside the state highways. Another fact…it’s actually not illegal to pick bluebonnets, BUT they are toxic if ingested by humans or animals.
*Dolly was not harmed during this photo shoot! 😉🐶

Open today 10-6. Come see us today and all the new spring arrivals.

Fun Family Event this Sunday at Freiheit Country Store! Great music line up and even better…a GREAT CAUSE!!! Come on out...
03/21/2024

Fun Family Event this Sunday at Freiheit Country Store! Great music line up and even better…a GREAT CAUSE!!! Come on out!

Incredible music lineup for Sunday! Lennon-Aid Presents "Lennon's Birthday Bash" out at Freiheit Country Store sponsored by Kingham Dalton Wilson! We cannot wait to see you all! The Topo Chico Cowboys featuring Drew Kennedy Josh Grider. Zack Walther & Mann Hill Country Revival

What started out as our own Breece’s painting from years ago, is now our signature FHO frog! Thanks to  for taking this ...
03/21/2024

What started out as our own Breece’s painting from years ago, is now our signature FHO frog! Thanks to for taking this painting and helping us create this design for new merch. We are also thankful to for helping us find the right shirt and look for our new tees. We have unisex sizes XS-2XL $32 and youth sizes S-XL $28.

Open today 10-6.

New Spring Vibes in the store!!! We have lots of new arrivals and more coming in daily! Come stop by this week and see w...
03/19/2024

New Spring Vibes in the store!!! We have lots of new arrivals and more coming in daily! Come stop by this week and see what’s new!

Open today 10-6.

☘️ Happy St. Patrick’s Day! ☘️Don’t get pinched…we are open today 11-4 if you need anything green! 💚                    ...
03/17/2024

☘️ Happy St. Patrick’s Day! ☘️

Don’t get pinched…we are open today 11-4 if you need anything green! 💚

We are excited to have new Frog Hollar performance shirts. They are bright and fun, and UPF for some sun protection. Uni...
03/16/2024

We are excited to have new Frog Hollar performance shirts. They are bright and fun, and UPF for some sun protection. Unisex Adult sizes XS-2XL $32 and youth sizes S-XL $28.

Thanks for helping us find the right shirt!

Come shop today and have a beer or some wine on us! Beer/Wine fridge is open! 🥂🍻

Open 10-6.

Introducing the NEWEST Limited Edition color…River Rock from . Tribute to the “connected spirit to music, community and ...
03/15/2024

Introducing the NEWEST Limited Edition color…River Rock from . Tribute to the “connected spirit to music, community and nature.” New color, but same sound! $399

Stop by and check it out! Open today 10-6.

It’s always 5 o’clock somewhere when you are on Spring Break time! Come grab some new gear…  crab hat $35 and  tee Sizes...
03/14/2024

It’s always 5 o’clock somewhere when you are on Spring Break time! Come grab some new gear… crab hat $35 and tee Sizes S-2XL $40.

Open today 10-6.

Just in time for Spring Break…new ! Come check out the fun Pickleball collection tee and shorts and Chug Club shorts. As...
03/13/2024

Just in time for Spring Break…new ! Come check out the fun Pickleball collection tee and shorts and Chug Club shorts. As they say “Life Is Too Short to Wear Boring Shorts!” -Party Pants

Sizes S-2XL
Tee $25.95
Shorts $54.95

Open today 10-6.

Hello Spring Break!!! ☀️ We are open all week and have lots of new arrivals! Come check them out! There is something for...
03/12/2024

Hello Spring Break!!! ☀️ We are open all week and have lots of new arrivals! Come check them out! There is something for the whole family.

Mason is wearing our newest soft touch performance button down from and new short sleeve button down from .

Open today 10-6.

Sunday Staff Pick…new Benchmade Knives. All knives are proudly made right here in the USA! 🇺🇸290-241 Full Immunity $720 ...
03/10/2024

Sunday Staff Pick…new Benchmade Knives. All knives are proudly made right here in the USA! 🇺🇸

290-241 Full Immunity $720
9400 Auto Osborne $300
273FE-2 Sibert, Mini Adamas $290

We currently have a great selection of restocked favorites to new 2024 knives.

Open today 11-4.

High of 85 yesterday and today 65…this is definitely crazy Texas weather! Come check out some transitional pieces that w...
03/09/2024

High of 85 yesterday and today 65…this is definitely crazy Texas weather! Come check out some transitional pieces that will help with these highs and lows over Spring Break.

Open 10-6. Come have a drink while you shop. Beer/Wine will be open. 🍻🥂

Fun Fact Friday…  coolers actually FLOAT upright and are EXTREMELY light. Throw them in a pool, lake or river next to yo...
03/08/2024

Fun Fact Friday… coolers actually FLOAT upright and are EXTREMELY light. Throw them in a pool, lake or river next to you for a quick access to your goodies and never have to worry about who’s going to carry it! We just restocked 45, 65 and 85 sizes, plus a new color…Forest Green!

Open today 10-6.

Come see us for our Spring Refresh Event🌟! We will be here until 8. Summer is providing Botox Specials and we have drink...
03/06/2024

Come see us for our Spring Refresh Event🌟! We will be here until 8. Summer is providing Botox Specials and we have drinks and deals🍾! For every purchase you will be entered to win a raffle prize, which you can peek at on our story!

🌟 MEN’S JACKET FLASH SALE 🌟Originally range from $170-$250, now all are only $50 for a limited time. How to purchase:*Co...
03/06/2024

🌟 MEN’S JACKET FLASH SALE 🌟
Originally range from $170-$250, now all are only $50 for a limited time.

How to purchase:
*Comment or DM which style #, size and your email address.
*We will email you an invoice. Invoices must be paid within 24 hours.
*Local pickup only
*ALL sales final

Updating as sold!

6. Superstrand LT Jacket:
S, XL, XXL
7. Highland Field Quilted Jacket:
S
8. Rider Jacket: S
9. Pine Peak Down ShirtJacket:
L
10. Lucas Jacekt: M (2), XXl

*DM with any questions on the jackets*

Tomorrow is our extended hours event!!! Do you need a little Spring Refresh or have you ever been interested in Botox? T...
03/05/2024

Tomorrow is our extended hours event!!! Do you need a little Spring Refresh or have you ever been interested in Botox? The event is from 5-8pm and offering specials by . We will have drinks, snacks and a fun giveaway (1 entry per purchase).

Please RSVP on the link provided in our bio or call the store at 830-327-1157. Limited spaces available with 30 min increments. Please DM or call with any questions.

Spring Break starts this weekend here in NB!!! Are you ready? Do you need some new swimsuits or accessories? We have new...
03/05/2024

Spring Break starts this weekend here in NB!!! Are you ready? Do you need some new swimsuits or accessories? We have new spring arrivals for men, women and kiddos!

Open today 10-6.

We are honored to be a part of New Braunfels Monthly March issue. Thankful for our girl Ellie and close friend Beau Buko...
03/04/2024

We are honored to be a part of New Braunfels Monthly March issue. Thankful for our girl Ellie and close friend Beau Bukowski for doing this for us. Go check it out and grab a copy to see more!

Frog Hollar Outdoor specializes in clothing and accessories that can help you beat the Texas heat.

Address

1273 N Academy Avenue, Suite 1101
New Braunfels, TX
78130

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 4pm

Telephone

+18303271157

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Our Story...

Frog Hollar was founded by Ryan and Julie Kirkland. The name comes from a small town country road in North Texas. Ryan and Julie grew up in small towns in Texas where they spent most of their time outdoors. Their love for hunting, fishing, boating and anything outdoors inspired the brand. They hope to inspire others to get outside, learn to unplug and recharge with nature.

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