09/28/2026
Laurent Ranch, The Label. ❤️
There’s something really special about seeing a name become a label. What started as a western boutique has grown into something so much bigger — designing, curating and creating pieces that feel unmistakably Laurent Ranch.
And if you look closely, you’ll notice one little detail tied into every label: the red string.
In Italian tradition, red has long been used as a symbol of protection from the malocchio, or evil eye. A red ribbon or string is carried or worn as a little charm of protection — a meaning that felt especially fitting for a brand built with so much intention.
So the red string isn’t just there because it’s pretty. It means something.
A little tradition. A little protection. And one of those tiny details that has become a staple of Laurent Ranch, The Label. ❤️
