Alpenhaus Market

09/01/2026

So many exciting things happening in New Glarus! Thanks for featuring our town, In Business Madison, and for including me in the article!

The September issue of In Business Madison is live!

On the cover, New Glarus is getting a fresh look as redevelopment brings new opportunities to one of Wisconsin’s iconic beer towns. Inside, meet Hope Community Capital’s Carrie Sanders, learn how Taliesin Preservation is managing a state treasure and discover this year’s Power 100 list of influential business and community leaders. We also take a look at plans for Fitchburg's new YMCA of Dane County, Inc., the business opportunities surrounding World Dairy Expo and more.

Read the September issue now: https://online.fliphtml5.co

Photography by Sharon Vanorny
Photo illustration by Jess Carter

08/28/2026

See ya, summer! ✌️☀️

I don’t know about you, but I am very ready for cozy autumn vibes 🍁 With our fall shop refresh happening next week, we need to clear some space — which means lots of vintage treasures are marked down this weekend!

This video is just a little peek at what’s on sale. We’ll be adding even more markdowns throughout the weekend, so there will be plenty more to discover in the shop 🤩

🔸Friday, Aug. 28 • 11am–7pm
🔸Saturday, Aug. 29 • 10am–5pm
🔸Sunday, Aug. 30 • 10am–3pm

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✨Vintage & Artisan Collective
📍 New Glarus, WI
🌐AlpenhausMarket.com

08/24/2026

Fresh vintage finds in the shop! ✨

Stop in this week and see what’s new! And stay tuned for info on our ✌️See Ya, Summer Sale✌️ starting later this week. Help us say goodbye to summer and hello to my favorite season, fall! 🍁

Cozy Wisconsin wood-paneled basement vibes coming soon to the shop!!

▪️Wednesday & Thursday: 11am–6pm
▪️Friday: 11am–7pm
▪️Saturday: 10am–5pm
▪️Sunday: 10am–3pm
▪️Monday & Tuesday: Closed

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✨Vintage & Artisan Collective
📍 New Glarus, WI
🌐AlpenhausMarket.com

08/21/2026

08/19/2026

Vote for New Glarus! 🍻 You can vote once per day ➡️ https://10best.usatoday.com/awards/new-glarus-oktoberfest-new-glarus-wisconsin/

Vote for New Glarus in the USA TODAY 10BEST Readers' Choice Awards to help secure its spot as the #1 ranked Oktoberfest in America!

🍻 Let's Make New Glarus the #1 Oktoberfest in the Nation! 🍻

Wisconsin, we need your help! New Glarus Oktoberfest has been nominated for Best Oktoberfest in the 2026 USA TODAY 10BEST Readers' Choice Awards, and it's time to show the entire country how we celebrate!

From the ceremonial tapping of the wooden keg filled with legendary New Glarus Brewing Co. Staghorn Octoberfest to the live music, chainsaw carving, and incredible alpine vibes in our charming Swiss village, you know there’s nothing quite like it.

Let’s put America's Little Switzerland at the top of the podium! 🇨🇭🇩🇪🇺🇸🗳️

HOW TO VOTE:

📲 Click the link to vote: Vote Now on USA TODAY 10BEST: https://10best.usatoday.com/awards/new-glarus-oktoberfest-new-glarus-wisconsin/

⏰ Vote once per day every day until voting closes on Monday, September 7 at noon ET!

📣 Share this post and tag your favorite festival buddies to spread the word!

Let’s clink those steins and make it official. Prost to our community! 🥨🎶

New Glarus Brewing Co. Shop New Glarus New Glarus Music New Glarus Oktoberfest

08/18/2026

“I don’t smoke… why would I need an ashtray?” 🤔

I often hear some version of this question in the shop. My answer? That’s the great thing about vintage treasures, they can become whatever you want them to be!

An ashtray can be a planter or a spot for coins, jewelry, keys or candles. Plates can become plant saucers. Tiny butter dishes + fairy lights make the cutest centerpieces. Vintage vessels can transform into candles, vases, candy dishes and so much more.

The possibilities are endless! Stop in this week and see what vintage pieces you can find to repurpose into something new 🧡

▪️Wednesday & Thursday: 11am–6pm
▪️Friday: 11am–7pm
▪️Saturday: 10am–5pm
▪️Sunday: 10am–3pm
▪️Monday & Tuesday: Closed

•••••
✨Vintage & Artisan Collective
📍 New Glarus, WI
🌐AlpenhausMarket.com

08/07/2026

Did you know New Glarus has a state park just minutes from downtown? And the Sugar River Trail runs right behind our shop!

Make sure to add some nature time to your itinerary when you come visit! 🥾🌲🚲

08/06/2026

Thank you to the Universities of Wisconsin Office of Business & Entrepreneurship for this wonderful feature!

And a huge thank you to the Wisconsin SBDC Network for connecting me with the guidance, training, resources and people who helped me turn a dream into a business.

Check out the article to learn more about the support I received from Southwest Wisconsin - SBDC, the Universities of Wisconsin Office of Business & Entrepreneurship and the Green County Development Corporation while starting Alpenhaus Market.

wisconsinsbdc.org/client-successes/alpenhaus-market/

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✨Vintage & Artisan Collective
📍 New Glarus, WI
🌐AlpenhausMarket.com

08/01/2026

Rainy day shop views 🌧️🥰

Stop in this weekend and browse our collection of vintage treasures + handcrafted goods made by Wisconsin artisans!

▪️Saturday: 10am–5pm
▪️Sunday: 10am–3pm

•••••
✨Vintage & Artisan Collective
📍 New Glarus, WI
🌐AlpenhausMarket.com