BAJÍO Sunglasses

BAJÍO Sunglasses Bajío is the Spanish word for shallows, that part of the ocean between land and the deep blue.
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06/25/2026

Want released fish to live? Use this.

We’re giving away free descending devices while supplies last because we want your throw backs to be there next season.

Introducing our newest Temples of Change limited edition collab - Bajío X Captains For Clean WaterShop this drop, and we...
06/25/2026

Introducing our newest Temples of Change limited edition collab - Bajío X Captains For Clean Water

Shop this drop, and we’ll donate $20 per purchase directly to CFCW. Let’s restore the flow, fight bad bills, and work together towards cleaner water and more fish in the future.

If you love fish, where they live, and the people fighting for your access to them!

06/23/2026

It’s pretty simple: bad water = a bad day on the water.

When we dump, divert, pollute, and discharge water into already fragile ecosystems, the consequences show up everywhere—red tide, algae blooms, fish kills, and disappearing seagrass. Water quality isn’t just an environmental issue; it’s directly tied to the future of our fisheries.
Clean water keeps fisheries thriving. Dirty water pushes them closer to collapse.

That’s why we support Captains For Clean Water. They’re fighting for Everglades restoration and the protection of South Florida’s estuaries by advancing a solution that’s been on the table for decades: sending water back along its historic flow into the Everglades and Florida Bay, where it belongs.

If you care about the future of fishing, this is a cause worth standing behind.

06/22/2026

\\ Ode To Dad //

There’s one guy out there rooting for you. One guy that’s ok with you beating him, out-fishing him. Another dude that’s praying you own a bigger boat than them, a newer motor, and hoping you get on a better bite. That’s Dad.

06/20/2026

Behind every extraordinary kid is often a pretty good dad.

A tackle shop probably isn’t what most 5-year-olds ask for, but with a little imagination, a lot of encouragement, and one dad willing to help turn an idea into something real, a young angler became a real business owner.

It’s easy to see the tackle shop. What’s harder to see are the late nights, the lessons about hard work, and the quiet support that helped get it off the ground.

The fishing community is full of stories like this. Moms & Dads passing down more than just a love for fishing. They’re passing down confidence, work ethic, and the belief that big ideas are worth chasing.

Some vintage dad pics for your feed. Shout out to all the dads, or the neighborhood dad, or your buddies dad. Whoever to...
06/19/2026

Some vintage dad pics for your feed. Shout out to all the dads, or the neighborhood dad, or your buddies dad. Whoever took you fishing, put a rod in your hand, or showed you how to open the bail.

This world would be nothing without them.

The 2026 Lagoonigan Fishing Tournament - Presented by Bajío Sunglasses after-party is OPEN TO THE PUBLIC 6-9 pm this Sat...
06/17/2026

The 2026 Lagoonigan Fishing Tournament - Presented by Bajío Sunglasses after-party is OPEN TO THE PUBLIC 6-9 pm this Saturday.

Come out for Live Music, Food, Beer, and Gear. This is a party for the hometown you won't want to miss!

06/15/2026

Send Us Your Best Father Daughter/Son Fishing for a Feature

Some fish are memorable. Some moments are unforgettable.

We’re looking for the best father-daughter/son fishing videos out there. First fish, giant fish, missed fish, chaos, celebration, we want to see it all.

Send us your favorite clips for a chance to be featured on our page this Father’s Day.

📹: on IG

Marking 249 years, today we’re celebrating the one flying over our headquarters in Florida.It’s the flag we raise before...
06/15/2026

Marking 249 years, today we’re celebrating the one flying over our headquarters in Florida.

It’s the flag we raise before first light. The flag we send up the mast. The flag that reminds us where we come from and what we build for.

In a world full of conglomerates, we’re still an independent company building a brand and a product that we stand behind here in the USA.

Happy Flag Day from the crew at Bajío.

Get a FREE $100 fish-saving deviceMillions of fish die every year. After coming up from depth, most deep-water fish are ...
06/12/2026

Get a FREE $100 fish-saving device

Millions of fish die every year. After coming up from depth, most deep-water fish are unable to swim back down. Even once released, snappers, groupers, and other bottom fish find themselves floating on the surface. Here, they die and get picked off by predators.

For a limited time, when you buy Bajíos, we’ll throw in a free SeaQualizer descending device. This little gadget will help all your fish get back down to the bottom.

Address

1674 Tionia Road
New Smyrna Beach, FL
32168

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5am
Friday 9am - 5pm

Telephone

+18442254674

Website

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