09/21/2026
J. Press Creative Director and President, Dr. Jack Carlson, backstage before the Fall/Winter â26 runway show.
In an interview with GQ ahead of the show, Carlson stated: âFrom my perspective, a lot of what Iâm doing is doubling down on the things that make J. Press J. Press. Youâre always going to have the fashion guy whoâs looking for something more avantâgarde, and youâre always going to have the selfâanointed reactionary guy whose personal definition of Ivy is the beâall and endâall. If you spent your whole time worrying about what this person or that person might say, youâd never really get anywhere.â
GQ writes: Carlsonâs Fall/Winter 2026 collection, which was built around classic British textiles like tweed, Fox Brothers flannel, Barbour waxed cotton, and Fair Isle knits, is a nod to Ivy styleâs origins as sporting clothes worn by the British aristocracy. Itâs also, thanks to some cheeky iconography and pops of blaze orange, cobalt blue, and camo, unmistakably modern.
While creating the new collection, Carlson traveled to the Shetland Islands, a remote archipelago in northern Scotland, where sheep outnumber people ten to one. He describes how each Shaggy Dog is hand-brushed by a single craftsman with a traditional tool made from the head of a local flower. Scaling production of Shaggy Dog sweaters for the fall has been challenging, he admits, and the factory has been running around the clock to meet the deadline. Instead of moving production elsewhere, though, he plans to make the factory part of his long-term plan. âThe answer is not, âOkay, weâre going to have to move to China.â Itâs growing the factory and growing the capacity right there in Shetland.â
GQ describes Carlson as a creative director whoâs passionate about Ivy style and genuinely committed to doing things the right way. âWeâre not just pumping out clothes,â says Carlson. âThere is almost a higher purpose that weâre pursuing, and that makes it worthwhile in and of itself. J. Press is in some ways the last remaining standard-bearer for classic American menswear, and a lot of my job is not mucking it up.â