AS IF Magazine

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AS IF Magazine AS IF is a large-format biannual fashion/arts magazine created by Tatijana Shoan and Scott Fishkind.

AS IF MAGAZINE is a large-format biannual luxury publication focused on the realms of artistic expression and the visionaires behind them. We feature individuals who made a creative mark in our society in art, fashion, design, architecture, music, and all forms of artistic expression. Featuring both print and digital, AS IF aims to deliver curated, high-end content gearing towards the art of collaboration. We bring together some of the best artistic talent in the world, give them the opportunity to create, and showcase their work to you. AS IF's artistic approach to fashion editorials combine high-end fashion and pop-culture with cutting-edge design, offering an unparalleled creative platform for fashion designers and luxury brands to position themselves with our discerning consumer group. AS IF MAGAZINE is the epicenter of a passionate community consisting of cultured trend-setters at the intersection of art, fashion, design, travel, and culture. AS IF is quickly becoming a must-read and collected among some of the most sophisticated influencers, tastemakers and consumers in the world. Our targeted distribution continues to grow reaching a circulation of over 60,000 throughout the US, Europe and Asia. AS IF Magazine is currently distributed through ASIFMAG.COM, select newsstands, bookstores and luxury hotels in major US cities both domestically and internationally.

“I have terrible imposter syndrome. I’ll walk into a room convinced that people I’ve met before won’t remember me.” - Dr...
08/06/2026

“I have terrible imposter syndrome. I’ll walk into a room convinced that people I’ve met before won’t remember me.” - Dree Hemingway online now!

Tatijana Shoan
Stacey Jones
Dree Hemingway Cora The Borzoi
William Scott with The Wall Group
Using CHANEL BEAUTY
John Ruidant with SEE Management
Stella McCartney TEMILY Tiffany & Co.

“There’s never been a point in my career—whether in modeling or acting—when I’ve thought I’ve made it. Every project fee...
07/31/2026

“There’s never been a point in my career—whether in modeling or acting—when I’ve thought I’ve made it. Every project feels new, and every time I start over.” - Dree Hemingway, online now!

Tatijana Shoan
Stacey Jones
William Scott with The Wall Group
John Ruidant with SEE Management
supermodel Cora The Borzoi

The bone structure is there—sculptural, precise—but what lingers is her fluidity. She moves easily between stillness and...
07/28/2026

The bone structure is there—sculptural, precise—but what lingers is her fluidity. She moves easily between stillness and spontaneity, between the composed precision of fashion and the emotional surrender acting demands. She doesn’t perform mystique. She doesn’t lean on legacy. She works. On set, she moves with calibrated ease, adjusting her body instinctively to light and frame, a professional who understands both the mechanics and the psychology of being seen. – see the full interview on line now!

Tatijana Shoan
Stacey Jones
William Scott with The Wall Group
John Ruidant with SEE Management

“I grew up with my mom, who has a very spiritual, grounded energy—always coming back to something deeper. That has influ...
04/27/2026

“I grew up with my mom, who has a very spiritual, grounded energy—always coming back to something deeper. That has influenced me, and maybe that’s part of what people read as strength.” - Zazie Beetz in AS IF now!




There’s a particular kind of presence that doesn’t need to announce itself—grounded, warm, and quietly electric. Zazie B...
04/21/2026

There’s a particular kind of presence that doesn’t need to announce itself—grounded, warm, and quietly electric. Zazie Beetz arrived to set with an ease that felt immediate, but what lingered was something more playful. – Read her interview now! Link in our bio!

Photography
Stylist
Makeup
Hair
Jewelry
Clothing

A limited number of platinum bracelet pendants – each a scaled down version of the artist’s iconic Rabbit sculpture, fir...
02/04/2026

A limited number of platinum bracelet pendants – each a scaled down version of the artist’s iconic Rabbit sculpture, first reinterpreted by Stella in 2005 – were available to shop on the night, as well as a number of framed scarves signed personally by Jeff Koons.

These exclusives, alongside a selection of pieces signed by both the artist and the designer, will be available to shop exclusively at the brand’s New York store – each one uniquely customised with lead-free crystals, fringing and more hand-applied detailing. There will also be an edit of t-shirts, hand-signed by Jeff Koons, available to shop online at stellamccartney.com.

“The name Snow Raven is a translation of my Sakha name Haar Suor — Haar means snow, and Suor means raven.The name Suor w...
01/21/2026

“The name Snow Raven is a translation of my Sakha name Haar Suor
— Haar means snow, and Suor means raven.
The name Suor was given to me ten years ago by a powerful Sakha woman. At that time, I was afraid to
accept it because in Sakha culture, Suor carries great spiritual weight. The Raven is one of the most
mysterious birds — it can travel between realms, see through darkness, and often assists shamans.” - Snow Raven, read her incredible interview online now!




“I think the show highlights that at times, struggling to balance family and career is not always easy! I believe many w...
01/20/2026

“I think the show highlights that at times, struggling to balance family and career is not always easy! I believe many women will relate to that, see the challenges we face on the show and how we deal with them, and know they are not alone in facing their struggles.” Dee Ocleppo Hilfiger, CEO and one of the stars of Amazon Prime’s new series about female CEOs. Read her exclusive interview online now!

Just when you thought NYC subway passengers have seen it all, Chanel envisions its elite wearer as proletarian subway ad...
12/04/2025

Just when you thought NYC subway passengers have seen it all, Chanel envisions its elite wearer as proletarian subway adventurers in their Métiers d’Art show in the NYC subway last night!

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