To us, sustainability comes naturally and is embedded within our practice. This is how we believe it should be by default across all brands. A small dedicated team ensure pieces are unique but made to an exceptional standard and appeal to a wide range of women. The brand incorporates a practical yet simple and understated style without neglecting the sense of contemporary fashion understanding. We
recognise that clothing should be versatile and meet the needs of modern lifestyles, whilst also helping to simplify everyday wardrobe choices. THE FOUNDER
My name is Gunda Hafner I am fashion designer and mother. About 10 years ago, I experienced severe allergic reactions. My body could not tolerate gluten, refined sugar and high histamine foods any more. It put my life on hold. I knew I had to start over and I made conscious decisions about what to eat and how to dress in order to feel good. That’s when I started creating my own garments made of natural fibres and that’s when the idea of having my own label developed. More and more I discovered that I was not alone, that there are many more people in the same situation, struggling with allergies who want to wear natural fibres. As I was so restricted in my diet, I wanted to create as much freedom as possible in my wardrobe choices without compromising on style. Clothes that are versatile, that I could wear to many occasions, clothes that fulfil my requirements and still look chic. INCLUSION
We are proud to have our own inclusive range with which we hope to demonstrate that fashion can be adapted for everyone. We want to give back to the community and prove that fashion does not have to exclude. A recent collaboration included a wheelchair- adapted collection ‘Gunda Hafner x Samanta Bullock’ in which we want to help and prove that adapted garments could bring greater joy and comfort to those with disabilities. SOURCING OUR FABRICS
We chose fabrics made from natural fibres, ensuring they don’t compromise the environment by avoiding the use of microfibers and plastic. We only source fabrics with low-allergenic fibres. PRODUCTION OF GARMENTS
Our production is exclusively done in local regions, ensuring high quality and ethical working conditions. The modern woman inspired by nature. Our collections embrace the lifestyle of a modern woman. We aim to inspire women to think with an eco-conscious mindset and raise their confidence in style decision.
