What are the opening hours?

Tuesday 11am - 2pm Wednesday 11am - 6pm Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 6pm Sunday 12pm - 5pm

Yoya

Yoya is a curated kids concept store offering a unique NYC shopping experience. We showcase collections of established and emerging kids labels.

Yoya aims to bring the best in children's fashion and design. Our store is located in New York's West Village. We are a neighborhood store with an international appeal. Our focus on simple and beautiful products has gained us the support of people from all over the world. Our goal is to continue pleasing our customers with our devotion to children's fashion.

10/20/2026

338 W Fourth Street 🍂🤎

10/14/2026

Snapshots of the last few at Yoya 🫧🍄

10/03/2026

.com 🐈

09/26/2026

IN GOOD COMPANY🌻

An evening of community, beauty, and the women behind the brands we love. Join us Wednesday, September 30th from 6–9PM at Yoya — 338 W Fourth Street.

We’ll be celebrating Wendywin, Kym Canter, and Tulipe Fievre Perfume, alongside Monica Abbatemaggio and her book Torno Subito, Yes, Maybe, Sometime Soon (Torno Subito yes maybe, sometime soon.). Food by Clean Botanical Caviar/Wholesale/USA.

Small and intimate — come be in good company with us.

WENDYWIN - Designed by Wendy, right here in her West Village neighborhood — frames created in New York, crafted in Japan, with sculptural forms and details that invite you to look again, no matter how many times you catch your reflection. A true neighborhood brand making its way onto Yoya’s shelves.

THE INVISIBLES - Diamonds that seem to float on the skin — no visible setting, no chain in sight, just light catching stone. The Invisibles specializes in this quiet kind of magic: pieces so delicately set they look like they’re suspended in air, from The Floating Diamond Necklace to fine diamond and pearl pieces designed to feel effortless.

TULIPE FIÈVRE - An artisanal aromatic experience made with purposeful quality and pure materials. Hand-poured candles, perfumes, and body oils blending botanical essential oils — Italian sweet orange, Tunisian neroli, cedar, sandalwood — into something quietly radiant.

MONICA ABBATEMAGGIO — TORNO SUBITO, YES, MAYBE, SOMETIME SOON - A memoir born from a whirlwind romance that swept in without warning and left just as fast — the kind of love that rearranges you. “I have written this book in many ways. At first, it was a diary — my secret place, my therapist, my way to breathe.” Monica will be signing copies in person and sharing the story behind the book.

09/20/2026

1 bunny, 2 bunny 🐰🕺

09/14/2026

Introducing FUB — Danish knitwear, made right. Responsibly sourced merino and organic cotton, cut into clean, considered pieces for babies and kids that are built to last (and get handed down, and worn again).

Now available online and in store. FUB kids

08/31/2026

TANGERINE 🍊

Meet our newest addition — Tangerine, a Barcelona-born kidswear label inspired by the simplicity of Mediterranean summers. Timeless little pieces made to last, in store now. TANGERINE.

08/28/2026

🐞

08/21/2026

a yoya summer 🐟

yoyanyc.com

08/19/2026

SUMMERS NOT OVER!

shop yoya summer sale, online and in store🍧

Address

338 W 4th Street
New York, NY
10014

Opening Hours

Tuesday	11am - 2pm
Wednesday	11am - 6pm
Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 6pm
Sunday	12pm - 5pm

Website

http://www.yoyanyc.com/

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