OOH BABY

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OOH BABY Ooh Baby is a New York–based fashion label by Anika Ignozzi. Designed for people who want clothing that stands out without saying a word.

Rooted in art and shaped by the energy of the city, the brand transforms original paintings into wearable pieces. Ooh Baby makes clothes for people who do things — people who move, create, build, and chase what they want. We focus on jackets and leisurewear, each designed with signature elements that make our brand recognizable. As a New York-based brand, we're inspired by subcultures like streetwear — but with our own twist. Anika, the founder enjoys designing playful garments that have a pulse and tell a story. We want our customers to take their piece out a decade later, and fall in love with it all over again. Our clothes are made to move, get noticed, and last. If you are in the New York area, come visit our flagship location at 13 Grattan Street, Brooklyn NY 11206. Wednesday-Sunday 12pm-6pm. We would love to hear from you! Reach out to [email protected] with any questions.

SWIPE ➡️ to see more of the sprays I did at my recent pop up in pittsburgh! 🫶🎨✈️🦄 thank you Polly and Esther PGH !!
10/07/2026

SWIPE ➡️ to see more of the sprays I did at my recent pop up in pittsburgh! 🫶🎨✈️🦄

thank you Polly and Esther PGH !!

SWIPE➡️ to see just a portion of the sprays I did over this past pop up in Pittsburgh! I lost count 🤪 it was so fun spra...
10/06/2026

SWIPE➡️ to see just a portion of the sprays I did over this past pop up in Pittsburgh! I lost count 🤪 it was so fun spraypainting with such a wholesome bunch. a lot of these great customers and friends have seen my journey of almost 9 years being a full time artist. starting OOH BABY in the streets of pittsburgh from ground zero, no school, no money, just a girl that had a calling from something divine. thank you. the energy was a charging station for all of us! thank you Polly and Esther PGH for hosting me!
- P.s. I definitely want to start traveling more :) if you’re a boutique owner and want me to come spraypaint hit the DM to discuss!

10/03/2026

last day!!

10/02/2026

Come visit friends! Oct 2nd & 3rd 1-8pm 🥰📍

10/01/2026

here I come!

An Ooh Baby girl always has fun and loves her best life 🦄✈️🎂🎨🌹
09/28/2026

An Ooh Baby girl always has fun and loves her best life 🦄✈️🎂🎨🌹

🎂🎨✈️🌸 :) :):):):):):):):):):):):):)):):) ⬇️⬇️⬇️I’m making so many beautiful things straight from my rainbow spirit. All ...
09/27/2026

🎂🎨✈️🌸 :) :):):):):):):):):):):):):)):):) ⬇️⬇️⬇️

I’m making so many beautiful things straight from my rainbow spirit. All new items will be brought to my Pittsburgh pop up Oct 2nd & 3rd. Anything that doesn’t sell I will put on my website after :):):):):)

09/26/2026
09/26/2026

The best hair ever. Thank you to NJ Hairstylist ⌁ Rebecka & Hairstory 🙏

09/25/2026

Come back for part 2 to see my wild painted hair! Thank you so much NJ Hairstylist ⌁ Rebecka & Hairstory 🥰

Address

266 W 37th Street
New York, NY
10018

Opening Hours

Thursday 12pm - 7pm
Friday 12pm - 7pm
Saturday 12pm - 7pm

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