Proper Cloth

10/12/2026

"The bulk of our business is still online, but showrooms allow us to transition our customer to online and vice versa."

Our founder and CEO, Seph Skerritt, spoke with WWD about the benefits of the showroom experience and potential new locations across the U.S.

Proper Cloth revamps its SoHo showroom, adds fitting stations, and eyes expansion into major U.S. cities to enhance its made-to-measure experience.

09/30/2026

A little structure, a lot of ease.

Featuring:
- Taupe Melange Wool Flannel Waverly Jacket
- Taupe Easy Care Merino Wool Crewneck Sweater
- Dean Stretch Slim Jean in Light Wash Japanese Denim

Shop the Fall '26 campaign here: https://propercloth.com/lookbooks/fall-campaign-2026

09/27/2026

Tailoring grounded in utility.

Fall '26 Campaign - E Terra: https://propercloth.com/lookbooks/fall-campaign-2026

09/26/2026

A wardrobe shaped by landscape, light, and material.

Featuring:
- Taupe Scottish Cashmere Long Sleeve Knit Polo
- Angelico Beige Glen Plaid Italian Wool Flannel
- Cody Stretch Vintage Straight Jean in Cream Japanese Denim
- Taupe Italian Merino and Cashmere Refined Scarf

Explore the campaign here: https://propercloth.com/lookbooks/fall-campaign-2026

09/25/2026

E Terra: The Fall ‘26 Campaign

Belonging to the earth.
Shaped by what endures.

Explore the campaign here: https://propercloth.com/lookbooks/fall-campaign-2026

09/22/2026

E Terra: The Fall ‘26 Campaign

Belonging to the earth.
Shaped by what endures.

Explore the collection here: https://propercloth.com/lookbooks/fall-campaign-2026

08/21/2026

The Fall ‘26 Lookbook

The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for.

Shop the lookbook: https://propercloth.com/lookbooks/fall-26

08/18/2026

The Fall '26 Lookbook

The gravity of heritage craft. A window into the fall collection, styled for the life it's made for.

Shop the lookbook here: https://propercloth.com/lookbooks/fall-26