EmiJay Inc.

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EmiJay Inc. Heaven-sent hair essentials
Shop Sephora + emijay.com In 2025, Emi Jay is thrilled to reach a major milestone: launching in Sephora. Xx
Julianne (Jay)

Our Story

In 2009, Julianne co-founded Emi Jay with her mother, creating a brand rooted in bold femininity and brought to life through coveted hair essentials. Since its inception, Emi Jay has evolved to offer hair care products that are not only effective and reliable but also effortless and fun to use, making styling a joy. This exciting new chapter signals a period of growth and visibility, allowing us to share our signature products with even more customers who are passionate about both hair and self-expression. With an ever-expanding product line and a loyal, engaged community, Emi Jay has grown into a leading force in the hair care world, now available at top retailers such as Revolve, Selfridges, Bloomingdale's, Urban Outfitters, and, of course, Sephora. A Note From Our Founder

My love for beauty as a young girl transcended into a passion for hair and the joy of discovering unique, versatile products and accessories. Growing up with a school uniform, headbands, and hairstyles became my main forms of accessorizing and self-expression. From day one, we've always had the desire to create special, everyday essentials that effortlessly support one's lifestyle and bring a little cheer to everyday routines. Ranging from simple to sophisticated our products have your back throughout the day - whether you’re running out the door for a workout, stuck in a meeting, or grabbing a drink with friends. Now, well over a decade later, I continue my mission to design hair essentials for all women, at every stage of life, for every moment of the day. Thank you for joining us on this journey, and stay up to date on our latest products and whereabouts by following us on Instagram!

Made for gifting (or for keeping) 🎀
10/10/2026

Made for gifting (or for keeping) 🎀

Now serving: Aura Hair + Body Mist in Mochi Milk + Limited Edition Gift Sets 🍽️🍡
10/09/2026

Now serving: Aura Hair + Body Mist in Mochi Milk + Limited Edition Gift Sets 🍽️🍡

10/08/2026
Plan your buy →Your Mochi Milk wishlist 📝Made for layering 🤍🩵🩷And cute coffee dates!Aura Mist in Mochi Milk = the perfec...
10/05/2026

Plan your buy →

Your Mochi Milk wishlist 📝

Made for layering 🤍🩵🩷

And cute coffee dates!

Aura Mist in Mochi Milk = the perfect holiday gift 🎀

A sweet treat, for your hair + body

Our Aura Hair + Body Mist family

ICYMI: Brushes in Snow Sugar ❄️🤍 Dusted in icy, sugar-like shimmer, our award-winning brushes get a frosted holiday fini...
10/03/2026

ICYMI: Brushes in Snow Sugar ❄️🤍 Dusted in icy, sugar-like shimmer, our award-winning brushes get a frosted holiday finish - available exclusively in our limited edition gift sets

Shop the sets + save up to 25%, exclusively at Sephora and emijay.com.

Your sweetest hair day is almost here 🤭🍡🪽Join the waitlist and be the first to shop Emi Jay x DedCool on Sephora + emija...
10/02/2026

Your sweetest hair day is almost here 🤭🍡🪽Join the waitlist and be the first to shop Emi Jay x DedCool on Sephora + emijay.com

10/01/2026

In the lab 🔬👩‍🔬

Mochi Milk moments ☁️ ️A delicious blend of marshmallow, peach nectar, sweet rice milk, and creamy vanilla bean, wrapped...
10/01/2026

Mochi Milk moments ☁️ ️A delicious blend of marshmallow, peach nectar, sweet rice milk, and creamy vanilla bean, wrapped in warm sandalwood and soft musk. Aura Hair + Body Mist in Mochi Milk is the perfect cozy scent to mist all over.

Our bestselling Aura Hair + Body Mist meets DedCool’s most-loved Mochi Milk fragrance.Your favorite comfort scent + the ...
09/30/2026

Our bestselling Aura Hair + Body Mist meets DedCool’s most-loved Mochi Milk fragrance.

Your favorite comfort scent + the sweetest accessories arriving 10.6 9am PST on Sephora, emijay.com and dedcool.com🥛🩵🪽

09/29/2026

Our dream holiday hair combo is en route ⭐️🩵🪽Aura Hair + Body Mist in Mochi Milk launches alongside The Big Effing Clip in Pink Mochi Sky + 2 Exclusive Gift Sets on Tues, 10.6.

Address

New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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