What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

EmiJay Inc.

Heaven-sent hair essentials
The Eyelet Essentials, out now ❀
Shop Sephora + emijay.com A brand founded on bold femininity, supported by high-quality products.

Our Story

When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a strong community. With notable collaborations with Sephora, Frankies Bikin

is, Juicy Couture, and Summer Fridays, Emi Jay remains deeply committed to making original, unique and quality hair essentials for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to hair brushes and styling products. With a rapidly expanding product line and loyal community, Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Selfridges, Bloomingdale's and Urban Outfitters. A Note From The Founder

My love for beauty as a young girl transcended into a passion for hair and the joy of discovering unique, versatile products and accessories. Growing up with a school uniform, headbands, and hairstyles became my main forms of accessorizing and self-expression. From day one, we've always had the desire to create special, everyday essentials that effortlessly support one's lifestyle and bring a little cheer to everyday routines. Ranging from simple to sophisticated our products have your back throughout the day - whether you’re running out the door for a workout, stuck in a meeting, or grabbing a drink with friends. Now, well over a decade later, I continue my mission to design hair essentials for all women, at every stage of life, for every moment of the day. Thank you for joining us on this journey, and stay up to date on our latest products and whereabouts by following us on Instagram! Xx
Julianne (Jay)

08/03/2026

Salt air… 🌊🐚

07/31/2026

Digital postcards from your July whereabouts ✉️🍦

07/29/2026

Why Emi Jay? Because doing your hair should feel like the easiest part of your getting ready routine 🤍

Shop the world of EJ Sephora + emijay.com.

07/27/2026

Bc your favorite things deserve to be displayed 🥹🍶🌸 A limited edition EJ collectors piece arrives tomorrow 7/28 @ 9am PST, exclusively on emijay.com

07/24/2026

A dream EJ summer day, time-stamped 🐚🍓🍸 What plans are you looking forward to this weekend?

07/22/2026

Your most effortless air dry with Heavenly Hair Milk 🥛 For softer, smoother, frizz-free summer days

Shop now Sephora + emijay.com

07/17/2026

Between sunshine, heat styling, and long pool days, your hair deserves a little extra love 🫶

Shop The Heavenly Hair Towel + Dream Creme Hair Mask, available now on emijay.com

07/16/2026

Our Flat Brush is a BYRDIE award winner 🥹🩵 Awarded “Best Hair Brush” for a reason: dual bristles crafted to effortlessly brush, detangle, and provide a glossy finish. This award-winning brush helps banish flyaways and adapts to any hair type. Shop now at Sephora and on emijay.com.

07/11/2026

Inspired by warm mornings, sun-washed pastels, and long wedding weekends. The Eyelet Essentials arrive 7.14 at 9 am pst 🍋🧺

Address

New York, NY

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.emijay.com/

Alerts

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