10/19/2026
Tide PurClean: the review, then the tea.
Performance: 95.7 cleaning score, making it the 5th best detergent overall and the 2nd best liquid.
Price: 18 cents per load, below the 20 cent average.
Free and clear? No dye, but it does contain fragrance, so it misses the list.
About that “75% plant-based” claim: it comes from the USDA Certified Biobased Product program and is measured with radiocarbon testing (ASTM D6866). Only carbon-containing ingredients count, so it means 75% of the carbon comes from living sources, not 75% of the bottle. And biobased is not the same as plant-based. Enzymes, for example, come from microbial fermentation.
The tea: in 2020, P&G was sued over marketing that allegedly led shoppers to believe PurClean was made only from plants. The case was voluntarily dismissed with prejudice, and today the bottle doesn’t say plant-based anywhere.
Verdict: great cleaning, fair price, and a more sustainable ingredient profile. I went in with low expectations and came out recommending it.